LinkedIn It to Win ItUsing LinkedIn to Boost Your Brand

Who am I?• I got my start in digital marketing seven years ago.• I live and breathe content and social media marketing.• I’ve been at Pelican over a year now.• I normally have huge curly hair.• I’m obsessed with making social media and content marketing work for credit unions.

Common LinkedIn Mistakes• No headshot / non-professional headshot• Bland or bare LinkedIn profile• Headline not optimized for search• Little or no connections

5 Things Your Profile Needs1. Clear, professional headshot

5 Things Your Profile Needs2. Strong summary and personal description

5 Things Your Profile Needs3. Up-to-date and information-rich job history

5 Things Your Profile Needs4. Relevant skills and endorsements

5 Things Your Profile Needs5. Recommendations and accomplishments

Using LinkedIn Effectively• Using LinkedIn means more than likes and shares.• Build your connections• Professional stalking is GOOD• Comment and participate in groups• Ask for and give recommendations

How LinkedIn Benefits Your CU•Brand awareness• Increased traffic to CU website•Enhances company culture•Showcases employees’ expertise• Increases number of job applicants

Examples of CUs on LinkedIn

3 Things to Do A.S.A.P.Grow your connections

Revamp your profile

Start engaging

Let’s connect:

frank@frankkerner.com Facebook.com/FrankKerner LinkedIn.com/in/FrankKerner

Questions?