Royal Enfield Made Like A Gun

R O Y A L E N F I E L D

Royal Enfield was the name

under which the Enfield Cycle

Company made

motorcycles, bicycles,

lawnmowers and

stationary engines.

The legacy of

weapons

Manu Jacob Sabu

14MBA1036 !manujacobsabu@gmail.com

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Contents

VIT BUSINESS SCHOOL……………………………………………………3

INTRODUCTION ROYAL ENFIELD…………………………………………4

PRODUCT LINE…………………………………………………………..…..5

FACTORY LOCATION…………………………………………………..……6

COMPETING COMPANIES………………………………………………….7

MARKET SHARE………………………………………………………..……9

TURNOVER AND EMPLOYEES……………………………………….……10

LABOUR CAPITAL……………………………………………….…………11

WEKA FORECASTING……………………………………………..………12

SPSS FORECASTING………………………………………….…………..13

CONCLUSION………………………………………………………………14

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� VIT BUSINESS

SCHOOL !

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VIT University was established in 1984 by well-known educationalist and former parliamentarian, Dr. G. Viswanathan, Founder and Chancellor. Dr. V. Raju, Former Professor of State University of New York, USA, currently the Vice Chancellor, Dr. Anand A. Samuel, Pro-Vice Chancellor. Chennai Campus is in Vandalur-Kelambakkam Road.VIT University has more than 17 Bachelor’s and 32 Masters’ programmes, 29000 (including 1000 foreign students from 44 countries) and 4000 faculty members

Accreditation:

The National Assessment and Accreditation Council (NAAC) of the University Grants Commission (UGC) has accredited the university with a 'A'.

The Institution of Engineering and Technology (IET), and the Energy Institute, UK have audited the teaching-learning processes at VIT and accredited the programmes in 2004, with the highest validity of five years

Programmes at VIT are accredited by the Institution of Engineers, India (IEI).

The Accreditation Board for Engineering and Technology (ABET) of the USA accredited the Civil, Mech, CSE, biomedical, ECE, EEE programmes.

VIT Business School, under the aegis VIT University has created a niche for itself as an institution promoting excellence in management education and research with Dr. M J Xavier as its Executive Director. !

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INTRODUCTION ROYAL ENFIELD

Royal Enfield was the name under which the Enfield Cycle Company made motorcycles, bicycles, lawnmowers and stationary engines. The legacy of weapons manufacture is reflected in the logo, a cannon, and their motto "Made like a gun, goes like a bullet". Use of the brand name Royal Enfield was licensed by The Crown in 1890. The original Redditch, Worcestershire based company was sold to Norton-Villiers-Triumph (NVT) in 1968. Royal Enfield produced bicycles at its Redditch factory until it closed in early 1967. The company's last new bicycle was the 'Revelation' small wheeler, which was released in 1965. Production of motorcycles ceased in 1970 and the company was dissolved in 1971. In 1956 Enfield of India started assembling Bullet motorcycles under licence from UK components, and by 1962 were manufacturing complete bikes. Enfield of India bought the rights to use the Royal Enfield name in 1995. Royal Enfield production, based in Tiruvottiyur, Chennai, continues and Royal Enfield is now the oldest motorcycle brand in the world still in production with the Bullet model enjoying the longest motorcycle production run of all time. In May 2013 a new assembly facility was started at Oragadam, Chennai.

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ROYAL ENFIELD PRODUCT LINE

!MODELS:- !!BULLET STANDARD: 500CC/350CC CLASSIC: 500CC/350CC THUNDERBIRD: 500CC/350CC CAFE RACER: 545CC

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FACTORY LOCATION

Royal Enfield Plot No 350-354, 4th Link Street, Nehru Nagar, OMR Road, Kottivakkam, Perungudi Chennai, Tamil Nadu 099 62 023705

Royal Enfield Old No 28,New No 14,GST Road Sundarambal Nagar Grand Southern Trunk Rd, Tambaram Sanatoruim, Chromepet, Chennai, Tamil Nadu 072 99 042006

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!!!KAWASAKI

Kawasaki Aircraft initially manufactured motorcycles under the Meguro name, having bought out an ailing motorcycle manufacturer called Meguro Manufacturing Co. Ltd with whom they had been in partnership earlier, but later formed Kawasaki Motor Sales. Some early motorcycles display an emblem with "Kawasaki Aircraft" on the fuel tank.!

During the merger in 1962, Kawasaki engineers were developing a four-stroke engine for small cars which ended in 1962 when some of the engineers transferred to the Meguro factory to work on the Meguro K1 and the SG, a single cylinder 250 cc OHV. In 1963, Kawasaki and Meguro merged to form Kawasaki Motorcycle Co.,Ltd. Kawasaki motorcycles from 1962 through 1967 used an emblem which can be described as a flag within a wing.! !

HONDA

Honda Racing Corporation (HRC) was formed in 1982. The company combines participation in motorcycle races throughout the world with the development of high potential racing machines. Its racing activities are an important source for the creation of leading edge technologies used in the development of Honda motorcycles. HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles, support for satellite teams, and rider education programs.! !!YAMAHA STAR In 1994 Yamaha announced the creation of Star Motorcycles, a new standalone brand name for its cruiser series of motorcycles in the American market. Although a separate brand, Star motorcycles will continue to be sold at Yamaha dealerships. In other markets the same bikes will still be sold as Yamahas. In 2006 The brand was expanded to being its own company, although Yamaha still handles production and distribution. The brand is operated out of the Yamaha Motor Corporation, USA offices in Cypress, California. The motorcycles are designed in the United States.!

TRIUMPH

Triumph Motorcycles Ltd is the largest British motorcycle manufacturer; it was established in 1984 by John Bloor after the original company Triumph Engineering went into receivership. The new company (initially Bonneville Coventry Ltd) continued Triumph's record of motorcycle production since 1902.!

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COMPETING COMPANIES

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!!!HARLY DAVIDSON

Harley-Davidson Inc[4] (NYSE: ﾊHOG, formerly HDI[5]), often abbreviated H-D or Harley, is an American

motorcycle manufacturer. Founded in Milwaukee, Wisconsin during the fiﾞrst decade of the 20th century, it

was one of two major American motorcycle manufacturers (Indian being the other) to survive the Great

Depression.[6] Harley-Davidson also survived a period of poor quality control and competition from

Japanese manufacturers

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MARKET SHARE ANALYSIS !

This Pie chart represents the the market share of the top Motorcycles company and Royal Enfield holds 18%, and too

stays as the third.

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TURN OVER AND EMPLOYEES !!

This graphs represents the turnover and the revenue according to the corresponding companies. In this Royal Enfield holds

the third position.

NO OF EMPLOYEESREVENUE (IN MILLIONS)

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LABOUR CAPITAL ANALYSIS !!!!

This graph represents the labour capital. as per the graph Royal Enfield holds the third position

LABOUR (IN THOUSANDS) CAPITAL (IN BILLIONS)

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WEKA FORCASTING

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FORECASTING USING SPSS

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LABOUR CAPITAL ANALYSIS

CONCLUSION• Royal Enfield is one of the Largest cruiser

motorcycles manufactures across the World.

• This is the only Indian company which exports

Motorcycles across the World.

• The only indian company that manufacture bikes

above 350 cc.

• It hold second position in Indian market when

compared to the bikes manufactured in India.

• The only Company which has stayed for a

period of more than 100 years.

• Using all this data it can be concluded that the

company is consistent

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For Further details Contact: Dr P James Daniel Paul, Professor, VIT- BS, Chennai,

jamesdanielpaul.p@vit.ac.inTel: +91 44 3993 1040HP: +91 98402 94590

!MANU JACOB SABU

VIT University, Chennai Tel : +917708694913 Email: manujacobsabu@gmail.com

M A D E L I K E A G U N

Royal Enfield !

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POWER

LOVE

RESPECT