LOGO

DIAN SURYA ADI PUTRI 1555

Affco Branch – MT Account Supervisor

BACKGROUND

CUSTOMER (BANK)

Added value for the operation

Market coverage

Go Retail!

COMPETITOR Competitive market

COMPANY Improvement

INDONESIAN BANKING INDUSTRY

PERBANKAN

Bank Umum

(122)

Bank Pemerintah

Bank Swasta

BPD

Bank Umum Swasta

Bank Umum Syariah

BPR

(1767)

BPR Konvensional

BPR Syariah

Indonesian Banking Industry Based on Indonesian Bank ( Mei 2011)

MOBILE BRANCH USER

Source : Bank, vendor karoseri, TRAC branches(May 2011)

Bank Umum: 66 unit; BPD: 35unit Investment system

MOBILE BRANCH Definition

Design Timeframe

MOBILE BRANCH

Transaksi ATM yang aman dan nyaman CSO dan teller yang siap melayani

MOBILE BRANCH is a physical form of a branch building that have high mobility advantage to reach the unreachable customer or away from existing bank location with similar functions of the branch and getting daily customer. MOBILE BRANCH merupakan bentuk fisik dari sebuah cabang gedung memiliki

kelebihan mobilitas tinggi untuk meraih nasabah bank yang belum terjangkau atau jauh dari lokasi cabang eksisting dengan fungsi serupa cabang untuk melakukan penetrasi dan mendapatkan nasabah sehari-hari.

MOBILE BRANCH VALUE

• Customized car with genset HIGH MOBILITY

• ATM, employee, branch atmosphere BRANCH TRANSACTION QUALITY

• Car branding, loudspeakers PROMOTION

• Security officer, online CCTV, panic button, immobilizer parking, safety box, GPS , SMS report

SECURITY & TECHNOLOGY

• deliver personalized services to multiple locations with the same staff

COST EFFECTIVENESS

MOBILE BRANCH TEAM

Sales

Fleet Karoseri

Sales : penghubung antara perusahaan-customer ; memberikan ide untuk pengembangan unit

Fleet : memberikan masukkan pembuatan MB, mengontrol unit dari chassis dan karoseri

Karoseri : memberikan masukkan desain dan bertanggung jawab pembuatan pada pembuatan unit

MOBILE BRANCH DESIGN

MOBILE BRANCH PRODUCTION TIMELINE

Process : +/- 120 hari Delivery Time : 65 hari kerja dari Chassis masuk dan PO diterima.

MOBILE BRANCH LOOKS

Tampak kiri

Interior Mobile Branch Kanan : Genset dan AC Tampak belakang

Interior Mobile Branch Tampak kiri + ATM

HOW TO SELL

PRODUCT

PROMOTION

PRICE

PLACE

SALES FORECAST

PRODUCT

Integrated Mobile Branch Service:

Term Service

Pre Selling

Mobile Branch consultant Support: IT (networks) , Fleet Fixed cost

On rent After-sales management: training vehicle Free administration, documents, maintenance, repair from TRAC Hotline CAC – national network Temporary vehicle / GS Added value: Pertanggungan asuransi SRCC Mobile Branch. Optional: Pengurusan perizinan lokasi operasional harian.

Post Disposal management

Overall : Bank fokus pelayanan untuk nasabahnya dan pengembangan konsep.

SECURITY SYSTEM

Emergency case Tools

Robbery / perampokan Panic button SMS report CCTV

Disaster Mechanic team from TRAC and vendor Backup Unit GS (optional) and insurance Body repair dateline

SRCC Mobile Branch moves to secure location Backup SRCC insurance

Lost communication Signal survey for 1 hour before operational

PROMOTION

Strategic Alliances

Join Festival Dan Trade Shows

Branding Unit, Website, Press Release

Kiri: sample promosi website pembuat mobile branch http://www.mbfindustries.com/mobileatm Kanan bawah: liputan peluncuran Mobile Branch PermataBank

LOGO

10 PERBANKAN TERBAIK DI INDONESIA

Data: Statistik Perbankan Bank Indonesia (April 2011)

Total aset bank selama April 2011 sebesar Rp3.069,09 triliun

10 bank besar menguasai 63,64% (Rp1.947,58 triliun).

Jumlah aset bank pada April itu meningkat Rp3,26 triliun/bulan jika dibanding Maret 2011 sebesar

Rp3.065,82 triliun.

Aset bank naik Rp492,85 triliun / tahun jika dibanding April 2010 sebesar Rp2.576,23 triliun.

BPR JAKARTA

SAMPLE MOBILE BRANCH SUMSELBABEL