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Egyptian Tourist Authority In
Egyptian Tourist Authority www.egypt.travel
Digital in 2017 Global Overview
• There are now 3.77 billion internet users across the globe, which represents 50% of the Earth population• 2/3 of all humans are now mobile users, with 4.9 billion users around
the world.• There are now 2.8 billion active social media users, which represents
a 21% increase (+482 million) over January 2016.• The highest penetration of internet users compared to the population
is in North America, with 88%. The lowest penetration? In Africa, with only 29% of the population having internet access.
Egyptian Tourist Authority www.egypt.travel
Digital in 2017 Global Overview
• Organic reach will continue to decline for brands. Pay-to-play will thus become the norm, at least on key social media like Facebook and Instagram, and brands will rely more and more on social advertising to reach their audience. • Social video advertising will be a key strategic focus for brands
especially on Facebook, Snapchat, Instagram and Periscope. According to Hootsuite, 70% of marketers plan to use social video advertising in the next 12 months.
Egyptian Tourist Authority www.egypt.travel
Egyptian Tourist Authority www.egypt.travel
Facebook Global Pages
• Experience Egypt (Default) facebook.com/experienceegypt
• Experience Egypt (RU, UA) facebook.com/ru.experienceegypt
• Experience Egypt (DE - German, AT – German) facebook.com/de.experienceegypt
• الحكاية بداية (SA - Arabic, KW - Arabic, JO مصر facebook.com/ar.experienceegypt
• Experience Egypt (EG - Arabic) facebook.com/eg.ExperienceEgypt
• Experience Egypt (PL - Polish) facebook.com/pl.Experienceegypt
• Experience Egypt (IT - Italian, CH - Italian) facebook.com/it.experiencegypt
• Experience Egypt (FR - French, TN – Frenc) facebook.com/fr.experienceegypt
• Experience Egypt (CZ - Czech, CZ - English)
facebook.com/Cz.experienceegypt
• Experience Egypt (MX – Spanish) facebook.com/es.experienceegypt
• Experience Egypt (JP - Japanese) facebook.com/jp.experienceegypt
Global Pages are versions of Facebook Page that make it easier for you to connect with people all over the world. You can have different Pages for people who live in different regions or speak different languages.
Experience Egypt (Default) 154,469 likes facebook.com/experienceegypt
This Page can be seen by Everyone except people in the target audiences of other market Pages.
Top of the default Page list: United States/United Kingdom/India
People Reached
People Engaged
Social Media TabEgypt Now Live Stream
TwitterExperience Egypt
InstagramExperience Egypt
VimeoExperience Egypt
الحكاية بداية مصر. /facebook com .ar experienceegypt
This Page will be seen by:Tunisia for Arabic/Algeria for Arabic/Morocco for Arabic/Jordan /Emirates /Kuwait /Saudi Arabia
37,523 likes
People Engaged
People Reached
Egyptian Tourist Authority www.egypt.travel
Egyptian Tourist Authority www.egypt.travel
Egyptian Tourist Authority www.egypt.travel
Egyptian Tourist Authority www.egypt.travel
Egyptian Tourist Authority www.egypt.travel
Egyptian Tourist Authority www.egypt.travel
Experience Egypt (UA, RU) 13,923 likesThis Page will be seen by: Russia for all languages /Ukraine for all languages
People Engaged
People Reached
Egyptian Tourist Authority www.egypt.travel
Egyptian Tourist Authority www.egypt.travel
Experience Egypt (German) 16,223 likes
This Page will be seen by: Switzerland for German/ Austria / Germany
People Reached
People Engaged
Experience Egypt (EG) 112,865 likes
This Page will be seen by: Egypt for all languages
People Reached
People Engaged
Experience Egypt (Polish) 5,661 likesfacebook.com/pl.Experienceegypt This Page will be seen by: Poland for Polish
People Reached
People Engaged
Egyptian Tourist Authority www.egypt.travel
NK
Experience Egypt (Italian) 22,200 likesfacebook.com/it.experiencegypt
This Page will be seen by: Switzerland for Italian / Italy
People Engaged
People Reached
Egyptian Tourist Authority www.egypt.travel
Experience Egypt ( French) 48,686 likesfacebook.com/fr.experienceegypt
This Page will be seen by: Morocco for French / Tunisia for French / Algeria for French/ Luxembourg /Belgium/France
People Reached
People Engaged
Egyptian Tourist Authority www.egypt.travel
Experience Egypt (CZ - Czech) 6,386 likesfacebook.com/Cz.experienceegyptThis Page will be seen by:Czech Republic for Czech
People Reached
People Engaged
Experience Egypt (Spanish) 4,715 likesfacebook.com/es.experienceegypt
This Page will be seen by: Brazil/ Argentina/ Mexico / Spain
People Reached
People Engaged
Egyptian Tourist Authority www.egypt.travel
Egyptian Tourist Authority www.egypt.travel
Experience Egypt ( Japanese) 222 likesfacebook.com/jp.experienceegypt
This Page will be seen by:
Japan for Japanese
People Engaged
People Reached
Egyptian Tourist Authority www.egypt.travel
Experience Egypt (KR) 728 likesfacebook.com/kr.experienceegyptThis Page will be seen by:
South Korea for all languages
People Reached
Thank You
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