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Egyptian Tourist Authority www.egypt.travel

Digital in 2017 Global Overview

• There are now 3.77 billion internet users across the globe, which represents 50% of the Earth population• 2/3 of all humans are now mobile users, with 4.9 billion users around

the world.• There are now 2.8 billion active social media users, which represents

a 21% increase (+482 million) over January 2016.• The highest penetration of internet users compared to the population

is in North America, with 88%. The lowest penetration? In Africa, with only 29% of the population having internet access.

Egyptian Tourist Authority www.egypt.travel

Digital in 2017 Global Overview

• Organic reach will continue to decline for brands. Pay-to-play will thus become the norm, at least on key social media like Facebook and Instagram, and brands will rely more and more on social advertising to reach their audience. • Social video advertising will be a key strategic focus for brands

especially on Facebook, Snapchat, Instagram and Periscope. According to Hootsuite, 70% of marketers plan to use social video advertising in the next 12 months.

Egyptian Tourist Authority www.egypt.travel

Egyptian Tourist Authority www.egypt.travel

Facebook Global Pages

• Experience Egypt (Default) facebook.com/experienceegypt

• Experience Egypt (RU, UA) facebook.com/ru.experienceegypt

• Experience Egypt (DE - German, AT – German) facebook.com/de.experienceegypt

• الحكاية بداية (SA - Arabic, KW - Arabic, JO مصر facebook.com/ar.experienceegypt

• Experience Egypt (EG - Arabic) facebook.com/eg.ExperienceEgypt

• Experience Egypt (PL - Polish) facebook.com/pl.Experienceegypt

• Experience Egypt (IT - Italian, CH - Italian) facebook.com/it.experiencegypt

• Experience Egypt (FR - French, TN – Frenc) facebook.com/fr.experienceegypt

• Experience Egypt (CZ - Czech, CZ - English)

facebook.com/Cz.experienceegypt

• Experience Egypt (MX – Spanish) facebook.com/es.experienceegypt

• Experience Egypt (JP - Japanese) facebook.com/jp.experienceegypt

Global Pages are versions of Facebook Page that make it easier for you to connect with people all over the world. You can have different Pages for people who live in different regions or speak different languages.

Experience Egypt (Default) 154,469 likes facebook.com/experienceegypt

This Page can be seen by Everyone except people in the target audiences of other market Pages.

Top of the default Page list: United States/United Kingdom/India

People Reached

People Engaged

Social Media TabEgypt Now Live Stream

TwitterExperience Egypt

InstagramExperience Egypt

VimeoExperience Egypt

الحكاية بداية مصر. /facebook com .ar experienceegypt

This Page will be seen by:Tunisia for Arabic/Algeria for Arabic/Morocco for Arabic/Jordan /Emirates /Kuwait /Saudi Arabia

37,523 likes

People Engaged

People Reached

Egyptian Tourist Authority www.egypt.travel

Egyptian Tourist Authority www.egypt.travel

Egyptian Tourist Authority www.egypt.travel

Egyptian Tourist Authority www.egypt.travel

Egyptian Tourist Authority www.egypt.travel

Egyptian Tourist Authority www.egypt.travel

Experience Egypt (UA, RU) 13,923 likesThis Page will be seen by: Russia for all languages /Ukraine for all languages

People Engaged

People Reached

Egyptian Tourist Authority www.egypt.travel

Egyptian Tourist Authority www.egypt.travel

Experience Egypt (German) 16,223 likes

This Page will be seen by: Switzerland for German/ Austria / Germany

People Reached

People Engaged

Experience Egypt (EG) 112,865 likes

This Page will be seen by: Egypt for all languages

People Reached

People Engaged

Experience Egypt (Polish) 5,661 likesfacebook.com/pl.Experienceegypt This Page will be seen by: Poland for Polish

People Reached

People Engaged

Egyptian Tourist Authority www.egypt.travel

NK

Experience Egypt (Italian) 22,200 likesfacebook.com/it.experiencegypt

This Page will be seen by: Switzerland for Italian / Italy

People Engaged

People Reached

Egyptian Tourist Authority www.egypt.travel

Experience Egypt ( French) 48,686 likesfacebook.com/fr.experienceegypt

This Page will be seen by: Morocco for French / Tunisia for French / Algeria for French/ Luxembourg /Belgium/France

People Reached

People Engaged

Egyptian Tourist Authority www.egypt.travel

Experience Egypt (CZ - Czech) 6,386 likesfacebook.com/Cz.experienceegyptThis Page will be seen by:Czech Republic for Czech

People Reached

People Engaged

Experience Egypt (Spanish) 4,715 likesfacebook.com/es.experienceegypt

This Page will be seen by: Brazil/ Argentina/ Mexico / Spain

People Reached

People Engaged

Egyptian Tourist Authority www.egypt.travel

Egyptian Tourist Authority www.egypt.travel

Experience Egypt ( Japanese) 222 likesfacebook.com/jp.experienceegypt

This Page will be seen by:

Japan for Japanese

People Engaged

People Reached

Egyptian Tourist Authority www.egypt.travel

Experience Egypt (KR) 728 likesfacebook.com/kr.experienceegyptThis Page will be seen by:

South Korea for all languages

People Reached

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