Open Social Media: Where we tell it like it is

Facebook News feed is going Apple

Simple yet powerful design

What does this mean for you?

Host: Sherry Nouraini Founder/President

Captive Touch

Open Social Media: Where we tell it like it is

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Open Social Media: Where we tell it like it is

“Our goal is to give everyone in the world the best personalized newspaperas we can.”

Mark Zuckerberg

Open Social Media: Where we tell it like it is

How the nature of news feed utilization has changed

•November 2011 20-25% of stories generated contained some form of visual content

• By January of 2013, that number has jumped to 50%

• Also, the content of the average news feed is made up of updates from pages and public figures that we follow.

So the news feed is not all about keeping up with friends anymore

Open Social Media: Where we tell it like it is

“The design of your news feed needs to reflect this

Evolving face.” Mark Zuckerberg

• That is the motivation behind the new design.

Open Social Media: Where we tell it like it is

Now Pretty Soon

Open Social Media: Where we tell it like it is

Open Social Media: Where we tell it like it is

Choice of feed:What do you want to see?

Open Social Media: Where we tell it like it is

Consistent User Interface across all devices

Open Social Media: Where we tell it like it is

Photos in the old news feed

Open Social Media: Where we tell it like it is

Photos in the new news feed

Open Social Media: Where we tell it like it is

Photo Albums in the old news feed

Open Social Media: Where we tell it like it is

Photo Albums in the new news feed

Open Social Media: Where we tell it like it is

Shared article in the old news feed

Open Social Media: Where we tell it like it is

Shared article in the new news feed

Open Social Media: Where we tell it like it is

When your friends, friend someonein the old news feed

Open Social Media: Where we tell it like it is

When your friends, friend someonein the new news feed

Open Social Media: Where we tell it like it is

When your friends like a page

Open Social Media: Where we tell it like it is

Old check-in

Open Social Media: Where we tell it like it is

New check-in

Open Social Media: Where we tell it like it is

Sharing via 3rd party appsLike Pinterest_ Old news feed

Open Social Media: Where we tell it like it is

Sharing via 3rd party appsLike Pinterest_ New news feed

Open Social Media: Where we tell it like it is

Sharing videos Old news feed

Open Social Media: Where we tell it like it is

Sharing videos New news feed

Open Social Media: Where we tell it like it is

All friends feed- Chronological order

Open Social Media: Where we tell it like it is

Following feed_ Chronological order

Open Social Media: Where we tell it like it is

All photos feed

Open Social Media: Where we tell it like it is

Same UI across all devices

Open Social Media: Where we tell it like it is

Mobile_inspired global navigation

Open Social Media: Where we tell it like it is

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