Our Experience Countswww.ourexperiencecounts.com

Facebook Business Page Evaluation

David Bokash, Business AdvisorAlameda County SBDC

November 11, 2010

Facebook: Browse All Pages

http://www.facebook.com/pages/

Facebook Business Page Comparison

CLIENT PAGE EVALUATED:• Our Experience Countshttp://www.facebook.com/pages/OurExperienceCountscom/96628112086

BENCHMARK PAGE:• Starbucks Coffeehttp://www.facebook.com/Starbucks

OTHERS CONSIDERED:• National Public Radio (NPR)http://www.facebook.com/NPR

• Zachary's Chicago Pizzahttp://www.facebook.com/pages/Zacharys-Chicago-Pizza-Inc/24946911396

Starbucks Coffee

Facebook Page:http://www.facebook.com/Starbucks

Website:http://www.starbucks.com/

Simplified URL:User Name (aka “Vanity URL”)

Starbucks Coffee – Facebook Page Summary

• Homepage [“Current default Pumpkin Spice Tab”]• Pumpkin Spice Tab [Custom Application: see, join, send

functionality.]• Wall Tab• Info Tab• Starbucks Card Tab [Custom Application]• Around The {…World} Tab• Check In Tab [Facebook Places Application]• Events Tab [RSVP and Guest List functionality]• Polls Tab [Utilizes ??? Polling Application]• OTHER TABS: Photos, Videos, Notes, Links,

Discussion Board, and Reviews

Pumpkin Spice (Tab)

Custom Application:See, Join & Send Functionality

“Follow Starbucks on Twitter & link to Website”

Info

Starbucks Facebook Page & Link

Starbucks Card (Tab)

Custom Application:“Give a Gift”

Custom Application:“Manage My Starbucks Card”

Around The {World} (Tab)

Check In (Tab)

Facebook Places Application:“Check in at any Starbucks”

Events (Tab)

RSVP and Guest List Functionality

Videos (Tab)

Starbucks Created Videos

Friend Submitted Videos

Notes (Tab)

Notes submitted January 2009?

Links (Tab)

Polls Tab

Poll Application

“User Interaction”

Discussion Board

Facebook Connect:“Allows Facebook Members to interact from the Company’s Website.”

Our Experience Counts

Facebook Page:http://www.facebook.com/pages/OurExperienceCountscom/96628112086

Website:http://www.ourexperiencecounts.com/

Our Experience Counts Facebook Page

• Main Page (Wall) • Information Tab• Photos Tab• Discussions Tab• Links Tab

Main Page: Wall

“Follow OEC on Twitter”“Link to OEC Website”

Information (Tab)

“Facebook Page & Link”

Photos (Tab)

Include Photos from:• Jackie Speier's Job Hunters Boot Camp• Pursuing Entrepreneurship" TV Show • Strategies for Overcoming Age Bias Presentation • Others Live Events?

Discussions (Tab)

“Need to encourage user interactions!”

Links (Tab)

“Need to encourage user interactions!”

Recommendations: OEC Facebook Page

• Main Page (Wall) “Include link to OEC Website & Twitter!”

• Information Tab “Include Facebook Page & Link!”

• Photos Tab “Include photos from live events!”

• Discussions Tab “Need to encourage user interactions!”

• Links Tab “Need to encourage user interactions!”

• Video Tab “Include short clips of TV Shows, Webinars, etc.”

• Polls Tab “Encourage user interaction”

• Notes Tab “Display extracted content of OEC Website Blog using RSS Feed.”

OTHER• Obtain User Name (aka “Vanity URL”)

• Set Update/Maintenance Intervals for Facebook Page Content• Add Facebook Connect Functionality to the OEC Website