View
176
Download
4
Category
Preview:
DESCRIPTION
FOCUS ON INVESTMENT OF WINE AND CULTURE Sylvie CAZES CITÉ des civilisations du vin Sylvie Cazes is co-owner of Château Lynch-Bages and she personally owns Château Chauvin, Grand Cru Classé in Saint-Emilion, Le Chapon Fin, a one- star Michelin restaurant in Bordeaux, and Bordeaux Saveurs, a luxury wine tour agency. She was president of the Union des Grands Crus de Bordeaux for five years and was a member of the Bordeaux City Council from 2008 to 2014. She is now president of the Cité des civilisations du vin, an ambitious project dedicated to wine culture, which will open in April 2016.
Citation preview
Spirit of Bordeaux vineyard today#TOURISM #BORDEAUX
Château Cheval Blanc
Château La Dominique
Château Margaux
Saint-Emilion
Pape Clément Cellars
Château Montrose Château La Dauphine
Spirit of Bordeaux city today
More than 4M of tourists in 2013
#TOURISM #BORDEAUX
UNESCO world heritage list
The project’s stakeholders and financial support
A 63* M€ project initiated in 2008 by Alain Juppé, Mayor of Bordeaux supported by public and private funding
#FINANCE #STAKEHOLDERS
More than 60 patrons: 23%
City of Bordeaux, building ownerEuropean UnionBordeaux urban CommunityAquitaine RegionFranceBordeaux Commerce&Industry ChamberDepartement Gironde
* january 2011 data
Bordeaux Wine Council: 7%
• North Bordeaux
• 10 mn from the city center
• Closed to the new bridge
• At the heart of the new touristic and economic complex
• Accessible with the tramway
• Along the Garonne river
#LOCATION
Location in Bordeaux: les bassins à flots
#LOCATION
In a new environmental area in Bordeaux: les bassins à flots
#ARCHITECTURE#XXISTCENTURY
A landmark in architectural innovation
A total surface area of 13 350m2
“A shape inspired by the soul of wine”, Anouk Legendre (XTU)XTU Agency, architects (Paris) - Casson Mann Agency, scenographs (London)
Height : 55 meters
Length : 80 meters
A total surface area of 13 350m2Height : 55 metersLength : 80 meters
#KEY FIGURES#STRUCTURING EQUIPMENT
A structuring project
500,000 visitors expected per year
Permanent tour in 8 languages
A great cultural journey through space and time to discover the civilizations of wine
A gateway to all the vineyards of the world
#INFORMATION #TOURISM #CULTURE
Activities inside the building
C
A B
D E F
G
H
I
J
A
B
C
D
E
F
G
H
I
J
Ticketing and « oenotouristic » platform
Wine bar and stores
The temporary exhibitions Hall
The workshops
The reading room
The Thomas Jefferson Auditorium
The permanent tourAdministration
The panoramic restaurant
The belvedere
#SPECTACULAR #IMMERSIVE #MULTISENSORIAL #INTERACTIVE
Level 2 The permanent circuit
« Honor builders » patrons• American Friends of Cité des civilisations du vin• Banque Populaire Aquitaine Centre Atlantique• Crédit Agricole• Domaine Clarence Dillon• Les Cinq Premiers Grands Crus Classés Médoc et Graves• Pétrus• Union des Grands Crus de Bordeaux
« Major builders » patrons• Barton & Guestier – Castel Frères• Bernard Magrez Grands Vignobles• Château Haut-Bailly• Domaine de Chevalier - Lucien Bernard - Millésima - Sobovi• Groupe Edmond de Rothschild• Vinexpo
« Special builders » patrons• Château Cos d'Estournel• Château Lascombes• Château Montrose• Château Pavie• Cheval Quancard• Depack Design Artckitecture Commerciale• Groupe Apicil - Mutuelle Intégrance• Tonnellerie Demptos – Tonnellerie Radoux• Verallia• Yvon Mau
« Builders » patrons• Association de Grands Crus Classés de Saint-Emilion• Barrière Frères• Benoit Valérie Calvet• Beyerman• Bordeaux Métropole Aménagement• Borie-Manoux• Bourrassé Liège• Caisserie du Bazadais• Château Angélus• Château d’Armailhac• Château Beychevelle• Château Brane-Cantenac• Château Calon Ségur• Château Clerc Milon• Château Clinet• Château de Fieuzal• Château Lagrange• Château Léoville Barton• Château Lynch-Bages• Château Pichon Longueville Comtesse de Lalande• Château Saint-Pierre• Château Sociando Mallet• Congrès et Expositions de Bordeaux• Cordier Mestrezat Grands Crus• Distillerie Douence• Dourthe• Dubos Frères• Groupama Centre Atlantique• H&A Location• Joanne• LD Vins• Mouton Cadet• Nadalié Tonnellerie• Syndicat Régional des courtiers en Vins de Bordeaux• The Wine Merchant
Patrons of Cité des civilisations du vin#PATRONAGE
Annexes
#L2 #PERMANENT_CIRCUIT #MODULE_2
The world tour of the vineyards
The vineyard landscapes offer many faces across the globe.The desire to establish viticulture across the globe has led men to
adapt to a wide range of natural conditions to shape the landscape, to put the marks of their culture.
#L2 #PERMANENT_CIRCUIT #MODULE_2
Wine planets
The vine and wine read on a global scale.
#L2 #PERMANENT_CIRCUIT #MODULE_3
Table of terroirs
The wine regions have developed identities that are the result of a subtle interplay between nature and human actions
#L2 #PERMANENT_CIRCUIT #MODULE_4
E-wines
Gardener of the vine, man shapes the field, selects grapes, sculpts the stocks, maintains and monitors the vineyard vines and grapes to produce wines he wants.
#L2 #PERMANENT_CIRCUIT #MODULE_5
Metamorphoses of wine
Winemaker accompanies the natural transformation of grape juice for the wine he wants in three key stages: the wine, livestock, aging.
#L2 #PERMANENT_CIRCUIT #MODULE_6
Wine portraits
Despite their immense diversity, wines can be grouped into large families. Each corresponds to a style and a certain kind of taste. Within these families, some wines are truly emblematic of their prestige, their history or their imagination.
#L2 #PERMANENT_CIRCUIT #MODULE_7
Wine by the waterside
The history of wine is linked to rivers and seas as the wine for centuries was transported by ship to markets around the world.
#L2 #PERMANENT_CIRCUIT #MODULE_8
All aboard !
Product exchange and trade from the beginning, a source of wealth and connection between people, the wine was transported by traders on the rivers and seas of the world.
#L2 #PERMANENT_CIRCUIT #MODULE_9
Gallery of civilizations
Among civilizations, each culture weaves specific links with the wine and contribute to the writing of universal history of wine.
#L2 #PERMANENT_CIRCUIT #MODULE_10
Wall of trends
Stand out in the global environment of the XXI century
#L2 #PERMANENT_CIRCUIT #MODULE_11
5 senses buffet
The tasting is both a pleasure, open to sensory and cultural worlds door and a path to a better understanding of wine
#L2 #PERMANENT_CIRCUIT #MODULE_12
Banquet of illustrious figures
Many famous men and women were wine lovers. Their tastes reflect both the personal dimension of taste but also the social and cultural dimension tastes of a historic period
#L2 #PERMANENT_CIRCUIT #MODULE_13
Art, wine and love
Works of art, music, literature, film, evoke the relationship between wine, seduction, love and eroticism.
#L2 #PERMANENT_CIRCUIT #MODULE_15
Divine wine
Works of art, music, literature, film, evoke the relationship between wine and religions.
#L2 #PERMANENT_CIRCUIT #MODULE_16
Art de vivre
Gourmet's delight, the wine is fully involved in the celebration of the art of living and conviviality.
#L2 #PERMANENT_CIRCUIT #MODULE_17
Private meeting with experts
Experts share their secrets and answer questions for a good use of wine in daily life.
#L2 #PERMANENT_CIRCUIT #MODULE_18
When wine reshapes Bordeaux
The wine has left its mark on the landscape of Bordeaux and South West
#L2 #PERMANENT_CIRCUIT #MODULE_19
Great saga of Bordeaux
Over the centuries, Bordeaux wine has become a worldwide reference thanks to the work of landowners, traders, brokers, historical figures, scientists and foreign fans.
#LEVEL 7#PANORAMIC RESTAURANT
Level 7 – Panoramic restaurant, le 7ème ciel
#LEVEL 8 #BELVEDERE
Level 8 – The belvedere
#LEVEL 1
The lobby
#LEVEL 1
The temporary exhibitions Hall
#LEVEL 1#250seats
The Thomas Jefferson Auditorium
#LEVEL 1#ATELIER #DÉGUSTATION
The workshops
The multi-sensorial room
The tasting workshop
The tasting room
Edutainment workshops
#LEVEL 1#NON_AMENAGE
The reading room and the free access library
#Level 0
The wine tourism hub
#LEVEL 0
Wine bar and stores
The wine bar The wine store
The snack restaurant The store of Cité des civilisations du vin
Recommended