Spirit of Bordeaux vineyard today#TOURISM #BORDEAUX

Château Cheval Blanc

Château La Dominique

Château Margaux

Saint-Emilion

Pape Clément Cellars

Château Montrose Château La Dauphine

Spirit of Bordeaux city today

More than 4M of tourists in 2013

#TOURISM #BORDEAUX

UNESCO world heritage list

The project’s stakeholders and financial support

A 63* M€ project initiated in 2008 by Alain Juppé, Mayor of Bordeaux supported by public and private funding

#FINANCE #STAKEHOLDERS

More than 60 patrons: 23%

City of Bordeaux, building ownerEuropean UnionBordeaux urban CommunityAquitaine RegionFranceBordeaux Commerce&Industry ChamberDepartement Gironde

* january 2011 data

Bordeaux Wine Council: 7%

• North Bordeaux

• 10 mn from the city center

• Closed to the new bridge

• At the heart of the new touristic and economic complex

• Accessible with the tramway

• Along the Garonne river

#LOCATION

Location in Bordeaux: les bassins à flots

#LOCATION

In a new environmental area in Bordeaux: les bassins à flots

#ARCHITECTURE#XXISTCENTURY

A landmark in architectural innovation

A total surface area of 13 350m2

“A shape inspired by the soul of wine”, Anouk Legendre (XTU)XTU Agency, architects (Paris) - Casson Mann Agency, scenographs (London)

Height : 55 meters

Length : 80 meters

A total surface area of 13 350m2Height : 55 metersLength : 80 meters

#KEY FIGURES#STRUCTURING EQUIPMENT

A structuring project

500,000 visitors expected per year

Permanent tour in 8 languages

A great cultural journey through space and time to discover the civilizations of wine

A gateway to all the vineyards of the world

#INFORMATION #TOURISM #CULTURE

Activities inside the building

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Ticketing and « oenotouristic » platform

Wine bar and stores

The temporary exhibitions Hall

The workshops

The reading room

The Thomas Jefferson Auditorium

The permanent tourAdministration

The panoramic restaurant

The belvedere

#SPECTACULAR #IMMERSIVE #MULTISENSORIAL #INTERACTIVE

Level 2 The permanent circuit

« Honor builders » patrons• American Friends of Cité des civilisations du vin• Banque Populaire Aquitaine Centre Atlantique• Crédit Agricole• Domaine Clarence Dillon• Les Cinq Premiers Grands Crus Classés Médoc et Graves• Pétrus• Union des Grands Crus de Bordeaux

« Major builders » patrons• Barton & Guestier – Castel Frères• Bernard Magrez Grands Vignobles• Château Haut-Bailly• Domaine de Chevalier - Lucien Bernard - Millésima - Sobovi• Groupe Edmond de Rothschild• Vinexpo

« Special builders » patrons• Château Cos d'Estournel• Château Lascombes• Château Montrose• Château Pavie• Cheval Quancard• Depack Design Artckitecture Commerciale• Groupe Apicil - Mutuelle Intégrance• Tonnellerie Demptos – Tonnellerie Radoux• Verallia• Yvon Mau

« Builders » patrons• Association de Grands Crus Classés de Saint-Emilion• Barrière Frères• Benoit Valérie Calvet• Beyerman• Bordeaux Métropole Aménagement• Borie-Manoux• Bourrassé Liège• Caisserie du Bazadais• Château Angélus• Château d’Armailhac• Château Beychevelle• Château Brane-Cantenac• Château Calon Ségur• Château Clerc Milon• Château Clinet• Château de Fieuzal• Château Lagrange• Château Léoville Barton• Château Lynch-Bages• Château Pichon Longueville Comtesse de Lalande• Château Saint-Pierre• Château Sociando Mallet• Congrès et Expositions de Bordeaux• Cordier Mestrezat Grands Crus• Distillerie Douence• Dourthe• Dubos Frères• Groupama Centre Atlantique• H&A Location• Joanne• LD Vins• Mouton Cadet• Nadalié Tonnellerie• Syndicat Régional des courtiers en Vins de Bordeaux• The Wine Merchant

Patrons of Cité des civilisations du vin#PATRONAGE

Annexes

#L2 #PERMANENT_CIRCUIT #MODULE_2

The world tour of the vineyards

The vineyard landscapes offer many faces across the globe.The desire to establish viticulture across the globe has led men to

adapt to a wide range of natural conditions to shape the landscape, to put the marks of their culture.

#L2 #PERMANENT_CIRCUIT #MODULE_2

Wine planets

The vine and wine read on a global scale.

#L2 #PERMANENT_CIRCUIT #MODULE_3

Table of terroirs

The wine regions have developed identities that are the result of a subtle interplay between nature and human actions

#L2 #PERMANENT_CIRCUIT #MODULE_4

E-wines

Gardener of the vine, man shapes the field, selects grapes, sculpts the stocks, maintains and monitors the vineyard vines and grapes to produce wines he wants.

#L2 #PERMANENT_CIRCUIT #MODULE_5

Metamorphoses of wine

Winemaker accompanies the natural transformation of grape juice for the wine he wants in three key stages: the wine, livestock, aging.

#L2 #PERMANENT_CIRCUIT #MODULE_6

Wine portraits

Despite their immense diversity, wines can be grouped into large families. Each corresponds to a style and a certain kind of taste. Within these families, some wines are truly emblematic of their prestige, their history or their imagination.

#L2 #PERMANENT_CIRCUIT #MODULE_7

Wine by the waterside

The history of wine is linked to rivers and seas as the wine for centuries was transported by ship to markets around the world.

#L2 #PERMANENT_CIRCUIT #MODULE_8

All aboard !

Product exchange and trade from the beginning, a source of wealth and connection between people, the wine was transported by traders on the rivers and seas of the world.

#L2 #PERMANENT_CIRCUIT #MODULE_9

Gallery of civilizations

Among civilizations, each culture weaves specific links with the wine and contribute to the writing of universal history of wine.

#L2 #PERMANENT_CIRCUIT #MODULE_10

Wall of trends

Stand out in the global environment of the XXI century

#L2 #PERMANENT_CIRCUIT #MODULE_11

5 senses buffet

The tasting is both a pleasure, open to sensory and cultural worlds door and a path to a better understanding of wine

#L2 #PERMANENT_CIRCUIT #MODULE_12

Banquet of illustrious figures

Many famous men and women were wine lovers. Their tastes reflect both the personal dimension of taste but also the social and cultural dimension tastes of a historic period

#L2 #PERMANENT_CIRCUIT #MODULE_13

Art, wine and love

Works of art, music, literature, film, evoke the relationship between wine, seduction, love and eroticism.

#L2 #PERMANENT_CIRCUIT #MODULE_15

Divine wine

Works of art, music, literature, film, evoke the relationship between wine and religions.

#L2 #PERMANENT_CIRCUIT #MODULE_16

Art de vivre

Gourmet's delight, the wine is fully involved in the celebration of the art of living and conviviality.

#L2 #PERMANENT_CIRCUIT #MODULE_17

Private meeting with experts

Experts share their secrets and answer questions for a good use of wine in daily life.

#L2 #PERMANENT_CIRCUIT #MODULE_18

When wine reshapes Bordeaux

The wine has left its mark on the landscape of Bordeaux and South West

#L2 #PERMANENT_CIRCUIT #MODULE_19

Great saga of Bordeaux

Over the centuries, Bordeaux wine has become a worldwide reference thanks to the work of landowners, traders, brokers, historical figures, scientists and foreign fans.

#LEVEL 7#PANORAMIC RESTAURANT

Level 7 – Panoramic restaurant, le 7ème ciel

#LEVEL 8 #BELVEDERE

Level 8 – The belvedere

#LEVEL 1

The lobby

#LEVEL 1

The temporary exhibitions Hall

#LEVEL 1#250seats

The Thomas Jefferson Auditorium

#LEVEL 1#ATELIER #DÉGUSTATION

The workshops

The multi-sensorial room

The tasting workshop

The tasting room

Edutainment workshops

#LEVEL 1#NON_AMENAGE

The reading room and the free access library

#Level 0

The wine tourism hub

#LEVEL 0

Wine bar and stores

The wine bar The wine store

The snack restaurant The store of Cité des civilisations du vin