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WHERE IDEAS MEET
A NEW MODEL
WHO IS THE AUDIENCE
HOW DO WE REACH THEM
HOW DO WE KNOW WHAT THEY THINK?
SCIENCE GALLERY COMMUNITY
• CORE OF INTERESTED FOLLOWERS – THE SOCIAL NETWORKERS
• A VERY STRONG ONLINE PRESENCE• LARGE DATABASE OF FOLLOWERS (MEMBERS AND
MEMBERS+)• THE INSTANT FEEDBACK MECHANISM: MEDIATOR
INTERACTION• FLEXIBILITY
STRENGHTS
• ADMINISTRATION/TIME
• TALKING TO ALL AUDIENCES APPROPRIATELY
• CRM MANAGEMENT
CHALLENGES
THANK YOU
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