WHERE IDEAS MEET

A NEW MODEL

WHO IS THE AUDIENCE

HOW DO WE REACH THEM

HOW DO WE KNOW WHAT THEY THINK?

SCIENCE GALLERY COMMUNITY

• CORE OF INTERESTED FOLLOWERS – THE SOCIAL NETWORKERS

• A VERY STRONG ONLINE PRESENCE• LARGE DATABASE OF FOLLOWERS (MEMBERS AND

MEMBERS+)• THE INSTANT FEEDBACK MECHANISM: MEDIATOR

INTERACTION• FLEXIBILITY

STRENGHTS

• ADMINISTRATION/TIME

• TALKING TO ALL AUDIENCES APPROPRIATELY

• CRM MANAGEMENT

CHALLENGES

THANK YOU