Your Personal Brand and Social Media

Your Personal Brand and Social Media (part 2)

Scott Brown, Social Information Group – June 14, 2010

SLA Annual Conference, New Orleans, LA, USA

How are librarians and info pros using them successfully?

Share slides in LinkedIn

Feed Twitter updates into LinkedIn

Why does this work?

Online version of in-person networking

Professional

Employers

High level of participation

Easier for people to discover you

Brand and social tools

Visibility, awareness, access

Layers of presence and visibility

Multiple access points to you

Reinforce YOUR brand

Demonstrate your expertise, knowledge, personality

Enhance opportunities and “serendipity”

Attract potential employers, partners and clients to you

Branding within the organization

Seek out the “playgrounds”

Ask to play

Build your own playground, and invite the other kids

Professional use vs. personal use

Content

Considerations

• Shift in thinking about yourself –and how you show up in the world• They seek me > I seek them

• Gatekeeper > participant

• You’re the authority on you

• Loss of control, more visibility, personal responsibility Can you handle that?

Security and privacy

State Library of New South Wales collection

Security and privacy

They’re called “social” for a reason

IT Dance Party, DC 2009

A deeper dive

LinkedIn: http://www.linkedin.com

BlogsWordPress: http://www.wordpress.com

TypePad: http://www.typepad.com

Blogger: http://www.blogger.com

Twitter: http://www.twitter.com

http://www.linkedin.com

• What is it?

• What’s the advantage?

• Where do I find it?

Online professional/business profile and networking tool

“Resume or CV on steroids”

Descriptive

Integrate blog, reading lists, presentations

Groups

Identification/association

Specialty areas

http://www.linkedin.com

How do I get started?

• Sign up

• Import resume, and fill in experience

• Connect

• People you know

• Your groups

Then what?

• Integrate your reading lists, blog

• Connect with groups

• Ask for recommendations!

Discuss, question, answer

Explore & Participate

• What are they?

Where do I find them?

Online journals – a place to share information, thought leadership, expertise, etc.

“Personal publishing”

Generally free

Great if you like to write – less formal “Testing ground” for articles, ideas, books

Share about yourself: Professional /Expertise

Interests

Personality

http://www.wordpress.com

http://www.typepad.com

http://www.blogger.com

Blogs – How do I get started?

• Sign up

• Create a blog

• Start writing entries

Blogs – Then what?

• Advertise

• Encourage comments, discussion

• Respond to your comments!

Twitter – http://www.twitter.com

• What is it?

Where do I find it?

“Microblogging” tool – like text messaging

Find and “follow” peers, thought leaders

Communicate (both ways)

Share your own expertise

Additional branding tool (“tweet” blog posts, conferences, workshops, etc.)

http://www.twitter.com

How do I get started?

• Sign up

• Create some “tweets”

• Start following people

Then what?

• Respond

• Retweet

• List yourself

How do I integrate these as part of my personal brand?

Allow yourself the freedom to get used to them

Allow yourself the time to make them a habit

Don’t advertise them until you’re ready

Integrate with what you are already doing

Cool idea!

Workflow

Make them a part of your “day”Establish a set day/time during the week

Build into other processes

Schedule in advance

SustainDevelop your own pace

Evaluate

Which is best for you?

Connection is key

Content is key

Twitter

Connection, content and speed are key

Which is best for you? Which tool(s) would you choose?

What would you share?

How often – realistically – would you update it?

What’s my plan?

Top 10 Online Branding Tips!

Know what your brand is

Build your personal brand outside of your employer

Be professional…

…and also make it authentic

Leverage what others are doing

Top 10 Online Branding Tips!

Don’t use social tools as your ONLY tool

Start small

Invite and involve others

Experiment and play

“If you’re not prepared to be wrong, you’ll never come up

with anything original.”Sir Ken Robinson

Have fun!

Eric Benacek from Paris XII, France

Thank you!

Contact me:

scott@socialinformationgroup.com

Skype: scbrown5

http://www.socialinformationgroup.com

10 Apps to Schedule Future Tweets on Twitter (Social Times):

http://www.socialtimes.com/2010/02/10-apps-to-schedule-future-tweets-on-

twitter/?red=rb

Social Media Cards: A 2.0 Type of Business Card (The ‘M’ Word):

http://themwordblog.blogspot.com/2010/01/social-media-cards-20-type-of-business.html

Top 10 Rules for Having a Strong Personal Brand (Personal Branding Blog):

http://www.personalbrandingblog.com/top-10-rules-for-having-a-strong-personal-brand/

8 brand personalities Facebook and Twitter users hate (iMedia Connection):

http://www.imediaconnection.com/printpage/printpage.aspx?id=26460

10 ways to find new blog topics (TypePad):

http://www.typepad.com/tips/blog-topics-tips.html

Five Reasons I’m Not Quitting Facebook, May 20, 2010 (Peter Shankman):

http://shankman.com/five-reasons-im-not-quitting-facebook/

References and resources

Your Personal Brand and Social Media

Technology

Social Media Assignment - Personal Brand

PERSONAL BRAND & SOCIAL MEDIA by Bukik

Social Media Personal Brand Assignment

"Using social media to enhance your personal brand"

Personal brand social media plan

Matthew Pettinelli Personal Brand Social Media Marketing Plan

Building Your Personal Brand on Social Media

Building your Personal Brand through Social Media

Personal Brand & Social Media Tools

Creating and Managing Your Personal Brand Using Social Media

Getting Started on Social Media - Building Your Online Personal Brand

Building your Personal Brand through Social Media Your social media profile reflects your personal brand image Many profiles are flawed or full of gaps

How Social Media Can Enhance Your Personal Brand

Using Social Media for Personal Brand Building by Radha Giri

Social media 101 - Unleash A Successful Online Personal Brand

Building a Personal Brand for Professional Social Media Networking

Personal brand and Social Media

Using social media to build your personal brand

How to Build your Personal Brand on Social Media

(SEO*Social Media) + Your Personal Brand = Digital Brand Focus (part 1)