UX / IA Strategy - The Setup for Success

UX / IA STRATEGY

UX / IA STRATEGY

The Setup For Success

UX / IA STRATEGY

The UX / IA Strategist

What is a UX / IA Strategist?

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Client General Contractor

Execution Team

Architect

PLANS, STRATEGIES, BLUEPRINTS

UX STRATEGY | UX STRATEGIST

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Design / Dev Company

Content

Dev

Creative

UX / UI

STRATEGIES, USERS, PRIORITIES,

REQUIREMENTS

UX STRATEGY | THE UX STRATEGIST

UX / IA Strategist

Client & Research

Teams

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The Digital Landscape is Evolving

Online Brochures

Online Products

User Centered Brand Experiences Throughout the Digital Ecosystem

Why is UX / IA Strategy Becoming so Important?

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Challenge: How does a strategist communicate

research and recommendations to clients and team members?

UX / IA STRATEGY

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The UX / IA BriefIntelligent Organization of

Research & Discovery

Building the Perfect Brief

UX / IA STRATEGY

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ResearchDo Your Homework

UX / IA STRATEGY

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Interview & Validate

UX / IA STRATEGY

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Discovery

UX / IA AuditGreat way to start the discussion

UX / IA STRATEGY

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The UX / IA Brief ComponentsWhat goes in

UX / IA STRATEGY

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Where does UX Strategy fit in?Audience PersonasNot Optional in UCD

UX / IA STRATEGY

So who are we building for?

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User Objectives & NeedsDrivers for Content & Functionality

UX / IA STRATEGY

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What do they want and what do they need in order to get it?

Business ObjectivesWhy are we doing this?

UX / IA STRATEGY

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User JourneysHow will users interact with your

product?

UX / IA STRATEGY

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Success FactorsHow will we know if it’s successful?

UX / IA STRATEGY

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Where does UX Strategy fit in?Competitive AnalysisWhat is the competition doing?

Not doing?

UX / IA STRATEGY

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Integration into the Digital EcosystemPlaying nicely with others

UX / IA STRATEGY

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Where does UX Strategy fit in?User TestingValidate Assumptions About Existing UX

& IA

UX / IA STRATEGY

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Content InventoryHow will content be handled and

created?

UX / IA STRATEGY

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Where does UX Strategy fit in?Site MappingContent hierarchy

UX / IA STRATEGY

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Other UX Brief ConsiderationsPRIORITIZATION

UX / IA STRATEGY

Opinions are Easy; Decisions are Tough

Everyone Benefits

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Why?

Decision Making Framework

UX / IA STRATEGY

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When?

Every time

UX / IA STRATEGY

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How?

UX / IA Brief

UX / IA STRATEGY

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Thank YouUX / IA STRATEGY

deanrizzuto@integer.com

@deanrizzuto

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