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to the rescu e Creative Commons License: Some rights reserved by JD Hancock I A & other tales from the UX trenches - Nicole Capuana

IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

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Using tales from the real world, I'll share how to deliver business value and broaden your UX skills so you use the right tool for the job.

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Page 1: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

to the rescue

Creative Commons License: Some rights reserved by JD Hancock

IA& other tales from the UX trenches- Nicole Capuana

Page 2: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Once upon a time…

Creative Commons License: Some rights reserved by Alyssa L. Miller

Page 3: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

In the land of UX

Creative Commons License: Some rights reserved by mollystevens

Page 4: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

High demand + $$$

Creative Commons License: Some rights reserved by ~Brenda-Starr~

Page 5: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Build your key

Creative Commons License: Some rights reserved by stevendepolo

Page 6: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

UX is a practice

Creative Commons License: Some rights reserved Proxy Indian

Page 7: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

We are the bridge

Creative Commons License: Some rights reserved ~MVI~ (warped)

Page 8: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Solving business problems

Creative Commons License: Some rights reserved by jurvetson

Page 9: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Using the right tool for the job

Creative Commons License: Some rights reserved 1lenore

Page 10: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

A picture is worth $1M

Page 11: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Removing 2 fields saves $120,000

Page 12: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Having a conversation saves 8 hours

of development

Page 13: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Just jump into usability testing

Page 14: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Discovery session

uncovers no product

Page 15: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Even kids can do UX

Page 16: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Now is the timeIn the land of UXHigh demand & good moneyBuild your keyUX is a practiceWe are the bridgeSolving business problemsUsing the right tool for the job

Creative Commons License: Some rights reserved kaybee07

Page 17: IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Thank [email protected] @ncapuana

You can find me at