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UX / IA STRATEGY
UX / IA STRATEGY
The Setup For Success
UX / IA STRATEGY
The UX / IA Strategist
What is a UX / IA Strategist?
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Client General Contractor
Execution Team
Architect
PLANS, STRATEGIES, BLUEPRINTS
UX STRATEGY | UX STRATEGIST
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Design / Dev Company
Content
Dev
Creative
UX / UI
STRATEGIES, USERS, PRIORITIES,
REQUIREMENTS
UX STRATEGY | THE UX STRATEGIST
UX / IA Strategist
Client & Research
Teams
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The Digital Landscape is Evolving
Online Brochures
Online Products
User Centered Brand Experiences Throughout the Digital Ecosystem
Why is UX / IA Strategy Becoming so Important?
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Challenge: How does a strategist communicate
research and recommendations to clients and team members?
UX / IA STRATEGY
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The UX / IA BriefIntelligent Organization of
Research & Discovery
Building the Perfect Brief
UX / IA STRATEGY
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ResearchDo Your Homework
UX / IA STRATEGY
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Interview & Validate
UX / IA STRATEGY
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Discovery
UX / IA AuditGreat way to start the discussion
UX / IA STRATEGY
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The UX / IA Brief ComponentsWhat goes in
UX / IA STRATEGY
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Where does UX Strategy fit in?Audience PersonasNot Optional in UCD
UX / IA STRATEGY
So who are we building for?
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User Objectives & NeedsDrivers for Content & Functionality
UX / IA STRATEGY
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What do they want and what do they need in order to get it?
Business ObjectivesWhy are we doing this?
UX / IA STRATEGY
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User JourneysHow will users interact with your
product?
UX / IA STRATEGY
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Success FactorsHow will we know if it’s successful?
UX / IA STRATEGY
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Where does UX Strategy fit in?Competitive AnalysisWhat is the competition doing?
Not doing?
UX / IA STRATEGY
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Integration into the Digital EcosystemPlaying nicely with others
UX / IA STRATEGY
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Where does UX Strategy fit in?User TestingValidate Assumptions About Existing UX
& IA
UX / IA STRATEGY
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Content InventoryHow will content be handled and
created?
UX / IA STRATEGY
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Where does UX Strategy fit in?Site MappingContent hierarchy
UX / IA STRATEGY
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Other UX Brief ConsiderationsPRIORITIZATION
UX / IA STRATEGY
Opinions are Easy; Decisions are Tough
Everyone Benefits
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Why?
Decision Making Framework
UX / IA STRATEGY
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When?
Every time
UX / IA STRATEGY
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How?
UX / IA Brief
UX / IA STRATEGY
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