Sxsw 2012 part 1

Lessons from SXSW Interactive 2012

SXSW Interactive 2012

— Jay-Z and all that— THE KEY MEGATREND— Engineering Serendipity – the

new SoLoMo— Big Data & ‘The End of Privacy’— The Great Tech War— Tyranny of the Screen (and the

role of cyborg monkeys)

What I’ll be talking about

—Real time feedback— Transparency—Goal-setting—Badges— Leveling up—Onboarding & Mastery—Competition— Teams

GAMIFICATION in one slide

why? So&Mo

normalising of tech as a service

what underpins this?

key megatrend

—Smaller, faster, more powerful, cheaper

key megatrend

don’t forget about Moore’s Law!

“I am currently working on Intel’s chip for 2019”

Brian David Johnson, Chief Futurist, Intel

—Smaller, faster, more powerful, cheaper, more energy efficient, longer lasting

key megatrend

energy efficiency

Less energy: The number of

computations computers can carry out using the same amount of energy

has been increasing by a factor of two every 1.5 years.

Jonathan Koomey

Computations (per kWh)

enough graphs, already!battery life of 2.5 seconds at 1991 levels

2030: from mid-sized town to toaster oven

ABC at SXSW – “Always Be Charging”

—Smaller, faster, more powerful, cheaper, more energy efficient, longer lasting, better connected

key megatrend

TouchPoints 4: Nearly half of UK households now have wifi

— One of Britain’s largest shopping centre owners

Land Securities is preparing to install free wi-fi and

a price comparison programme to all its 22

centres.

— “We have got to get over ourselves and

realise the internet isn’t going to be the

end of the property industry. The two can

co-exist,”

Ronan Faherty, Commercial Director, Land Securities

better connected Out of Home

Where does this lead?—Ubiquitous or pervasive

computing

— always on, always with you (and around you)

— ... And always collecting, sharing and disseminating data

the end of ‘cyberspace’

— The realm of digital information

is being “everted” into the

physical world.

— There are not two separate

realities — one of atoms and

one of bits — but one blended

or augmented reality where

atoms and bits interact and

continuously influence one

another.

Source: The New Inquiry

— “Like air and

drinking water, being digital will be noticed only by its absence, not its presence”

Nicholas NegroponteFounder MIT Media

A little story...

“12b-WeHearUShaggin”

"The PC-based HTML web is hopelessly behind mobile in any number of ways. It has no eyes (camera), no ears (audio input), no sense of place (GPS/location data).

Why would anyone want to invest in a web that's deaf, dumb, blind, and stuck in one place?“

John Battelle

there’s still time…

— PersonalGet a smartphoneGet home wifi (and maybe a tablet)

—BusinessBuild internal understanding of mobile NOWAsk yourself this question every day: how will we make money from mobile?

To do list

—Serendipity: a "happy accident" or "pleasant surprise"; specifically, the accident of finding something good or useful without looking for it.

Wikipedia

— [Engineering] Serendipity means you don’t have to manually launch apps all the time to know what’s going on. The apps launch you.

TechCrunch

Engineering Serendipity

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