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Lessons from SXSW Interactive 2012
SXSW Interactive 2012
Lessons from SXSW Interactive 2012
— Jay-Z and all that— THE KEY MEGATREND— Engineering Serendipity – the
new SoLoMo— Big Data & ‘The End of Privacy’— The Great Tech War— Tyranny of the Screen (and the
role of cyborg monkeys)
What I’ll be talking about
Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
SXSW Interactive 2011
Lessons from SXSW Interactive 2012
SXSW Interactive 2011
Lessons from SXSW Interactive 2012
—Real time feedback— Transparency—Goal-setting—Badges— Leveling up—Onboarding & Mastery—Competition— Teams
GAMIFICATION in one slide
Lessons from SXSW Interactive 2012
Jay-Z
Lessons from SXSW Interactive 2012
why? So&Mo
Lessons from SXSW Interactive 2012
normalising of tech as a service
Lessons from SXSW Interactive 2012
what underpins this?
Lessons from SXSW Interactive 2012
key megatrend
Lessons from SXSW Interactive 2012
—Smaller, faster, more powerful, cheaper
key megatrend
Lessons from SXSW Interactive 2012
don’t forget about Moore’s Law!
Lessons from SXSW Interactive 2012
“I am currently working on Intel’s chip for 2019”
Brian David Johnson, Chief Futurist, Intel
Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
—Smaller, faster, more powerful, cheaper, more energy efficient, longer lasting
key megatrend
Lessons from SXSW Interactive 2012
energy efficiency
Less energy: The number of
computations computers can carry out using the same amount of energy
has been increasing by a factor of two every 1.5 years.
Jonathan Koomey
Computations (per kWh)
Lessons from SXSW Interactive 2012
enough graphs, already!battery life of 2.5 seconds at 1991 levels
Lessons from SXSW Interactive 2012
2030: from mid-sized town to toaster oven
Lessons from SXSW Interactive 2012
ABC at SXSW – “Always Be Charging”
Lessons from SXSW Interactive 2012
—Smaller, faster, more powerful, cheaper, more energy efficient, longer lasting, better connected
key megatrend
Lessons from SXSW Interactive 2012
TouchPoints 4: Nearly half of UK households now have wifi
TP4:
47%
Lessons from SXSW Interactive 2012
— One of Britain’s largest shopping centre owners
Land Securities is preparing to install free wi-fi and
a price comparison programme to all its 22
centres.
— “We have got to get over ourselves and
realise the internet isn’t going to be the
end of the property industry. The two can
co-exist,”
Ronan Faherty, Commercial Director, Land Securities
better connected Out of Home
Lessons from SXSW Interactive 2012
better connected Out of Home
Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
Where does this lead?—Ubiquitous or pervasive
computing
— always on, always with you (and around you)
— ... And always collecting, sharing and disseminating data
Lessons from SXSW Interactive 2012
the end of ‘cyberspace’
— The realm of digital information
is being “everted” into the
physical world.
— There are not two separate
realities — one of atoms and
one of bits — but one blended
or augmented reality where
atoms and bits interact and
continuously influence one
another.
Source: The New Inquiry
Lessons from SXSW Interactive 2012
— “Like air and
drinking water, being digital will be noticed only by its absence, not its presence”
Nicholas NegroponteFounder MIT Media
Labs
Lessons from SXSW Interactive 2012
A little story...
Lessons from SXSW Interactive 2012
A little story...
Lessons from SXSW Interactive 2012
“12b-WeHearUShaggin”
Lessons from SXSW Interactive 2012
"The PC-based HTML web is hopelessly behind mobile in any number of ways. It has no eyes (camera), no ears (audio input), no sense of place (GPS/location data).
Why would anyone want to invest in a web that's deaf, dumb, blind, and stuck in one place?“
John Battelle
Lessons from SXSW Interactive 2012
there’s still time…
Lessons from SXSW Interactive 2012
— PersonalGet a smartphoneGet home wifi (and maybe a tablet)
—BusinessBuild internal understanding of mobile NOWAsk yourself this question every day: how will we make money from mobile?
To do list
Lessons from SXSW Interactive 2012
—Serendipity: a "happy accident" or "pleasant surprise"; specifically, the accident of finding something good or useful without looking for it.
Wikipedia
— [Engineering] Serendipity means you don’t have to manually launch apps all the time to know what’s going on. The apps launch you.
TechCrunch
Engineering Serendipity