Social Media Marketing For Business - Rotary 2010

Adam Franklin, Bluewire Media

•Is it a Fad? •Fears, Mistakes & Misconceptions•Beginner’s Guide•Your Social Strategy•Case studies

Social Media Marketing

Adam Franklin

Bluewire Media – Brisbane web design – Marketing Manager

@Franklin_Adam

Report

Show of hands

Tell the truth?

Say something wrong?

Start an argument

Get sued

Do I have the time?

RELAX…

It’s just like real life!

2 way Conversation

Listen

Ask

Never Shout

Be Honest (& own up to mistakes)

Be authentic

Micro-blogging

Tweets

What is @

Retweet (RT)

What is #

URL shorteners

Facebook

Facebook

Share

Add fans

Video

Blog

Blog

Linked In

Add your company

Recommendations

Monitor

Social Strategy - Beginner

1. Set up company pages2. Secure your URL3. Watch & learn4. Monitor & listen5. Join conversation

Social Strategy - Intermediate

Build (genuine) relationships

Drive visitors to website

Inform, Entertain, Help, Persuade, Influence, Listen

BlendTec

Will It Blend?Views: 7,803,123Total Channel Views: 94,945,499Most Subscribed (All Time) – Global: #82

Q & A

Enjoy yourself!

Bonus• Today’s slides & videos• Social Media Marketing – Report

www.BluewireMedia.com.au/rotary

Adam Franklin - Bluewire Media

www.BluewireMedia.com.au

Adam.Franklin@BluewireMedia.com.au

@Franklin_Adam

BluewireMedia

BluewireMedia

LinkedIn.com/in/AdamFranklin