Social media introduction ageaction slideshare

Social Media Introduction

Enda Flynn – Microsoft Ireland enda@microsoft.com Twitter.com/endaflynn

Agenda• Experience & knowledge in the room• Background & trends• Skype• Facebook• Twitter• LinkedIn• Foursquare• Social apps for smartphones

User Base in Ireland

Skype• www.skype.com• Synonymous with VOIP or voice calls over

the internet• Free voice & video calls over the internet (to

other users within Skype)• *Ideal for staying in touch with family & friends

when they or you are travelling or living abroad• Instant Messaging, file transfer & video

conferencing

Facebook• www.facebook.com• Social networking service and website

launched in February 2004• As of April 2011, 500 million active users

worldwide• Excellent for keeping touch with friends &

family – photo sharing or following interesting brand, group or radio/tv program

Facebook Features & Lingo• Friend• Like• Poke• Status• Wall• Message• Chat• Tag(ged)• Facebook Places• Mobile apps• *Privacy

Twitter• www.twitter.com• micro-blogging site - you can write anything-

in 140 characters or less• Great for keeping track of the latest news

and updates

Twitter Features & Lingo• Twitter handle (@yourname)• Bio• Avatar• Tweet• RT/ Retweet• Following • DM• Hashtags (#)• Trending topics• Twitter client• Tw-’insert any noun, verb or adjective’

Finding Followers• Look for people you know• Look at other people’s profiles – explore lists• Participate e.g. #followfriday• Search to find relevant conversations• Ask & respond to questions

LinkedIn• www.linkedin.com • Business-oriented social networking site• Mainly used for professional networking• Can serve as online version of cv• Very popular with recruiters

LinkedIn Features & Lingo• Profile• Experience• Education• Contacts• Groups• Recommendations• Invitations• Share updates• Messages• Companies • Jobs

Foursquare • www.foursquare.com • Location-based social networking website

based on software for mobile devices• Available to users with GPS-enabled mobile

devices, such as smartphones• Great for promotions or rewarding regular

customers• Users recommend according to location

Foursquare Features & Lingo • Check-in• Badges• Mayorship

Questions?

Where to Learn more• Irish Times Training (in partnership with IIA)• http://mashable.com/• Krishna De• Anthony Quigley (Digital Marketing Institute)• Irish Internet Association• http://olearyanalytics.com/ • http://www.huffingtonpost.com/• http://alt.engadget.com/• http://www.fastcompany.com/ • http://www.flowtown.com/