Social media strategies slideshare version

Social Media twitterFacebook

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Fan Page LinkedInnetworking

QR codesWebinars Blogs

Delicious bookmarkingtweets

Wifi Logins:

chamber1password:

lancaster554or

chamber2password:

5546611234


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Once you have a QR Reader loaded on your smart phone scan this code to test if it is functioning correctly.

To prepare for this session, please access your smart phone’s application store and download a free QR

Reader.

KaywaReader

BeeTagg Qrafter Bakodo

QRReader i-nigma TapReader ATTScannerQR Droid


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Social MediaStrategies

Dr. Kella Price, SPHR, CPLP@kellaprice

[email protected]


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#AVchamber

During this collaborative session, please feel free to Tweet your;

•Ideas•Tips•Tricks•Discoveries •Ah Ha! Moments

So that everyone can benefit!•Other useful hashtags: #socialmedia

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Who is “live tweeting this presentation?


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What do you want to take from this session?#Avchamber

k SlideUse Presentation Mode to view, Click this header to give mouse control back to PowerPoint, change slide, etc. Check the “alternate format” to

see more tweets!

© SAP 2009 /

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Did you know…

• Youtube video : http://bit.ly/JwiNhz

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How does the technology impact

YOU?• More peer-to-peer collaboration• Better knowledge transfer• Real-time activities and information• Low skills required to use• Low cost to implement• Increase training

opportunities/modalities

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Social Networking

• Expand network• Learn and discuss in brief

format• Fast, real-time• Twitter• LinkedIn• Facebook

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BUILD YOUR BRAND

by building a PERSONAL

CONNECTIONTweet me!@kellaprice#AVchamber #socialmedia

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Twitter for Trainers

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How do I get started?

• Set up your account – recognizable name

• @kellaprice• @LnDDave @HRBlogger

• Brand yourself– 1 line “bio”– Website address– Actual location– Use a picture

• Customize background11


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© SAP 2009 /

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Twitter networking intro (name,role,company, your biggest accomplishment this week) #AVchamber


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What should I tweet?

• Images• Videos• Blog Post Updates

– Twitterfeed (twitterfeed.com)

• Interesting Comments, inspirational thoughts

• Valuable resources

• News• Responses• Announcement

s• Ask Questions

Video on how to use Twitterfeed:http://bit.ly/Twitfeedtut


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What should I tweet?

• Images• Videos• Blog Post Updates

– Twitterfeed (twitterfeed.com)

• Interesting Comments, inspirational thoughts

• Valuable resources

• News• Responses• Announcement

s• Ask Questions


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Creating a Tweet in 140 characters…or less

As the economy falters in mid 2011 amid market volatility and mixed labor reports, U.S. employee confidence related to pay raises, job security and the job market fell to levels last seen during the height of the 2008-09 recession, according to the second-quarter 2011 Glassdoor Employment Confidence Survey. http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confidence.aspx

Step 1: shorten link

http://bit.ly/nvoZN6

Step 2: Remove unnecessary words (a, of, the) and unnecessary spaces, like after commas and periods.

Economy falters in mid-2011:U.S. employee confidence related to pay raises, job security and job market fell to levels last seen during height of 2008-09 recession, according to second-quarter 2011 Glassdoor Employment Confidence Survey.

Step 3: Remove words that do not impact meaning

U.S. employee confidence related to pay raises, job security&job market fell to levels of 2008-09, according to 2Q 2011. http://bit.ly/nvoZN6

Step 4: Remove vowels where possible, change “to” to “2”

2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6

Step 5: Add hashtags

2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6 #economy #HR #SHRM

Now the tweet is exactly 140 characters!

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Find your followers…

• Send invites to your email or contact list

• Find them on Twitter• Think potential clients as well as

existing ones• Colleagues• Use hashtags (#AVChamber)

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Interacting with your followers…

• Sphere of influence• Tweet• Retweet (RT)• Replies (@kellaprice)• Hashtag (#socialmedia)• Direct message

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Find your followers…

Source: http://searchengineland.com/images/sphere-of-influence.gif

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Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png

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Follow other experts #FF


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Use synchronous posting tool

• Hootsuite, Tweetdeck• Link accounts to facilitate

updates• Microblogging increases visibiilty

– Include links, video snippets

• Keep pages active and change them often

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Link Shortener

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Link Shortener Analytics

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Lists

• Facilitates communicating targeted messages

• Filter method

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Paper.li


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The Most Complete Twitter Application List Available

http://bit.ly/JbSvLS


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Why Linkedin?

• Connections• Showcase profile• Add credibility/reputation

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Profile

• Headshot• Headline• Location• Industry


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Profile Basics

• Summary• Experience• Languages• Skills and

Expertise• Education• Websites• Interests• Groups• Honors and Awards• Contact for…


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Profile Basics




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Profile Basics




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Profile Basics

DON’T:• Exclude job

experiences• Exaggerate

or be dishonest

DO:• Show

results• Be specific• Keep

updated• List blogs,

Facebook, company website

• Get recommendations


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Add Connections

• Search Options– Email address book– Company Name – Dump your address

book – Advanced Search

• Invitations and contact settings

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Add Connections

• Search Options– Email address book– Colleagues– Alumni – People you may

know

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Search for Connections

• People• Company

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Managing Connections

• New colleagues• Contacts from suppliers• People you meet at professional

events• Alumni• New contacts added by your

current contacts• Stay in touch• Search for new contacts

periodically• Provide mutually beneficial

connections for others


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Recommendations

• Boost reputation• Complete your profile• Can repurpose

recommendations• Best if not reciprocal


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Alert!

• Professional• Updated• Active• Establish rapport with

connections• Don’t be a leech

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Groups

• Find groups – think clients, not just colleagues

• “Groups you may like”

• Participate regularly in discussions

• Use job boards• Invite others to job• Ask and answer questions


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Job search

• Look at group job and job discussion boards

• Conduct a “search”


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Applications

• Twitter• Polls• BlogLink or WordPress• Slideshare presentations• My Travel• Events• Portfolio


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Overlapping social platforms

• Facebook• Twitter• Blogs/website


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Promote

• URL to profile in comments from websites

• URL on Twitter• Share with other networks• Make part of bio• Add to email signature


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LinkedIn Groups

• Create your own group (ASTD Atlanta)– Add websites– Upload contacts– Use to create discussion, job

board, etc.– Open or closed?

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Check the Backchannel

PowerPoint Twitter Feedback Slide

Use Presentation Mode to view, Click this header to give mouse control back to PowerPoint, change slide, etc. Check the “alternate

format” to see more tweets!

© SAP 2009 /

Page 47


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Facebook Users by Age

Facebook


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Facebook

• Create your business “fan” page– Can send messages directly to

your fans– YouTube video box, content info,

photos,blog– Post photos from meetings– Send “invites”– Upload Notes (press releases)– https://www.facebook.com/

PriceConsulting

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Facebook• Create your business “fan” page

– Can send messages directly to your fans– YouTube video box, content info,

photos,blog– Post photos from meetings– Send “invites”– Upload Notes (press releases)

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Elements of a successful Fan page

• Network w/ other platforms (links)

• Offer information VALUED by others

• Create contests that include participation

• Keep pages active

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Blogging

• Publish ideas or discussion– Write regularly

• Most often linked to website• Youtube

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Tagging and Bookmarks

• Learn from others, share bookmarks

• Long-term reference• Can be public or to a specific

group• Use links and tags to describe• Reddit, technorati, delicious• http://www.delicious.com/stacks/

kellaprice 53


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Generating QR Codes

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Link Shortener

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What are your takeaways? #Avchamber

Twitter Feedback SlideUse Presentation Mode to view, Click this header to give mouse control back to PowerPoint, change slide, etc. Check the “alternate format” to see more tweets!

© SAP 2009 /

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Thank you!What are your questions?

Dr. Kella B. Price, SPHR, CPLPwww.thepriceconsultinggroup.com

[email protected] 252.622.8119

Price Consulting Group

57

Business

Social media strategies slideshare version