Social Media Best Practices for Sperry Van Ness

Social Media & #CRE: LinkedIn, Twitter & Facebook

Why Social Media? Why now?

• Help your target market find you• Control what they do find• Virtual handshakes

– Reconnect – Meet new contacts– Stay top of mind

• Acknowledge clients• Become a thought leader• Set it and (sometimes) forget it

3

150 million

900 million

100 million

The three big social networks:

4

The business meeting

The reunion/night out

The cocktail party

The three big social networks:

Social Media and the Sales Cycle

©2012 DKD New Media Strategies, LLC

How do search engines work?

Top sites in the United States

1. Google

2. Facebook

3. YouTube

4. Yahoo!

5. Amazon.com

6. Wikipedia

7. eBay

8. Craigslist.org

9. LinkedIn

10.Blogspot

11. Windows Live

12. Twitter

13. Go

14. MSN

15. Bing

16. Pinterest

17. Tumblr

18. AOL

19. Netflix

20. CNN Interactive

LinkedIn: Not just a profile, but a portfolio

Leveraging LinkedIn: Active participation

Spontaneous networking

Intentional networking

Twitter & Facebook: When you just can’t be there in person

The social media sales cycle

©2012 DKD New Media Strategies, LLC

SVN on Social Media

LinkedIn Group:• http://www.linkedin.com/groups?gid=4474624

Twitter Page:• http://www.twitter.com/SVNICorporate• http://www.twitter.com/DianeDanielson

Facebook Page:• http://www.facebook.com/SVNIC

Slideshare (for Monday Morning Call slides):• http://www.slideshare.net/SperryVanNessIC