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Social Media & #CRE: The 5 Things You Need to Know

Sperry Van Ness Tech Tour 2013

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Diane Danielson, CPO of Sperry Van Ness International Corp. gives an overview of social media and commercial real estate and how SVN leverages their online tools.

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Social Media & #CRE: The 5 Things You Need to Know

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Social Media and the Sales Cycle

©2012 DKD New Media Strategies, LLC

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5 Things You Need to Know about Social Media in 2013

1. LinkedIn is your CV/Bio. Work it!

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5 Things You Need to Know about Social Media in 2013

1. LinkedIn is your CV/Bio. Work it!

2. Social media drives search engines

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How do search engines work?

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Top sites in the United States

1. Google

2. Facebook

3. YouTube

4. Yahoo!

5. Amazon.com

6. LinkedIn (#11 in 2012)

7. Wikipedia

8. Bing

9. Craigslist.org

10.eBay

11. Twitter (#7 in 2012)

12. Blogspot

13. Windows Live

14. Pinterest

15. Go

16. CNN Interactive

17. Tumblr

18. MSN

19. PayPal

20. The Huffington Post

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5 Things You Need to Know about Social Media in 2013

1. LinkedIn is your CV/Bio. Work it!

2. Social media drives search engines

3. Social media makes you smarter

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5 Things You Need to Know about Social Media in 2013

1. LinkedIn is your CV/Bio. Work it!

2. Social media drives search engines

3. Social media makes you smarter

4. Twitter Hashtags

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#Hashtags & Keywords

• #CRE• #CRElisting• #Multifamily• #Industrial• #Office + #CRE• #Medical + #CRE

• Sperry Van Ness• @SVNIC• “Thx for the RT’s”• #FF• #CREjavaclub• #Recon2013

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5 Things You Need to Know about Social Media in 2013

1. LinkedIn is your CV/Bio. Work it!

2. Social media drives search engines

3. Social media makes you smarter

4. Twitter #Hashtags

5. Be interesting

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How to leverage the SVN Monday Morning Sales Call

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Monday National Sales Call

• Open to all advisors & outside brokers• SVN promotes properties during call and

via social media after the call.

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