SEO for wordcamp wcsf11

SEO For WordPress Sujan Patel

Who is Sujan?!Worked in the SEO industry for 10 years and with WordPress for 5 years Twitter.com/SujanPatel!" Facebook.com/SujanPatel!

Linkedin.com/in/SujanPatel!" SingleGrain.com/blog!

SEO Fundamentals!1.  Keyword Research 2.  Content Post Panda 3.  Site Structure & Internal Linking 4.  Most Important Elements 5.  Social Signals 6.  DON’TS!!!

Keyword Research!•  Use Google search

to discover new keywords

•  Identify keywords with commercial intent

•  Aim for highest volume keywords with the lowest competition

Long Tail!

Keyword Research Tools!–  Google Adwords –  Keyword Discovery –  Word Tracker –  Word Stream –  Spyfu –  SEM Rush

The Golden Triangle!

CTR  by  Posi+on  

Keyword Search Volume!•  Use Google Traffic Estimator to estimate

number of clicks if you rank position 1

Good Content is King!•  Panda’s are cute, until they eat your traffic!

Site Structure!

“Running  Shoes”  

“Nike  Running  Shoes”  

“Shoes”  

Internal Linking!

Most Important Elements!•  Use Keywords in: –  Page Titles –  URLs –  H1/H2 –  Image Filename –  Alt text (for images) –  Title Attribute (for links)

•  Canonicalization: Redirect non www to www (301 redirects)

Social Signals!

!SEO DON’TS!!

!•  Don’t… –  use tags, stop using tags!

–  have broken links –  have duplicate content or very similar post –  too many ads and affiliate links

!SEO DON’TS!!!

!• Don’t… –  have 404 pages & crawl errors

check Google webmaster tools for any errors �����

–  irrelevant linking or link exchanges –  low quality page (LESS IS MORE)

SEO Plugins!•  Most  of  SEO  for  WordPress  is  done  through  plugins  

SEO Plugins!1.  Yoast SEO 2.  RSS Footer 3.  SEO Smart Links 4.  Google XML Sitemaps 5.  Redirection 6.  SEO Friendly Images 7.  W3 Total Cache 8.  Social Buttons

Yoast SEO Plugin!•  Breadcrumbs      •  Titles  tags    

Yoast SEO Plugin!•  No  Index  the  following  

pages:    Archive,  Category,  Pagina+on  &  Tag  Pages    

•  No  Follow  low  value  pages  &  "read  more  link"  

Yoast SEO Plugin!•  Automated SEO Analysis�

RSS Footer!– URL:  hMp://wordpress.org/extend/plugins/rss-­‐footer/  – RSS  Footer  allows  you  add  a  text  link  to  your  rss  so  every  scraper  links  back  to  you.  

 •  Another  way  to  get  rid  of  Scrapers  is  to  send  Google  a  

DMCA    addressed  to  the  scrapper  site  and  report  them  to  webmaster  tools  

!SEO Smart Links !

!•  URL:  hMp://wordpress.org/extend/plugins/seo-­‐automa+c-­‐links/  

•  Automa+c  Internal  linking  based  on  keywords  

!Google XML Sitemaps!

!•  URL: http://wordpress.org/extend/plugins/google-sitemap-generator/

•  Auto create XML sitemaps every page/post you add

Redirection!•  URL: http://wordpress.org/extend/plugins/redirection/ •  Helps you redirect old pages to new urls

Helps pass seo value from old url to new

SEO Friendly Images!•  URL: http://wordpress.org/extend/plugins/seo-image/ •  Automatically updates images with "alt"

and "title attribute"

W3 Total Cache!– URL: http://wordpress.org/extend/plugins/w3-total-cache/ – Increase your site speed by caching

your site.

Social Buttons!•  Digg Digg

http://wordpress.org/extend/plugins/digg-digg/screenshots/

•  SexyBookmarks http://wordpress.org/extend/plugins/sexybookmarks/

•  Get Social http://wordpress.org/extend/plugins/getsocial/screenshots/

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BONUS: Traffic Driving Tips  

Get in Touch!Slides: www.singlegrain.com/wordcamp Have questions? Contact me. Sujan Patel (415) 335-6852 sj@singlegrain.com www.singlegrain.com