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RESEARCH ON MOBILE USAGE
Dipti BhratiPgdm batch 2010-2012Research Marketing
Sample Size-42
Sampling Area-ITM Warangal
Data collection method-personal interview
Research ObjectiveTo know the factors which are affecting the buying behavior.
Potential of Brands
62%17%
7%
5% 10%
nokiasamsungsonymicromaxothers
BRAND UNITS
Nokia 26
Samsung 7
Sony 3
Micromax 2
Others 4
Price range 3
13
13
71000-20002001-50005001-1000010001-20001
Rs.24000
Rs.1000
Sony Price range
Nokia price range
Rs.8000
Rs.3000
Samsung price range
Rs.19000
Rs.5000
Rs.3900
Rs.3500
Micromax price range
Factors…. Affecting buying behavior
Features of Brands Lifestyle of the sample size Income Trend
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