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2014 10 Wireless Internet Usage in Taiwan Summary Report of October 2014 Survey Taiwan Network Information Center

Wireless Internet Usage in Taiwan - TWNIC2014 年10 月 2 2. Mobile Internet Usage Overview-Telephone Interview (1) Mobile Internet usage (a) Respondents who have used mobile Internet

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  • 2014 年 10 月

    Wireless Internet Usage in Taiwan

    Summary Report of October 2014 Survey

    Taiwan Network Information Center

  • 2014 年 10 月

    I

    目 錄 1. Survey Methodology ......................................................................................... 1 2. Mobile Internet Usage Overview-Telephone Interview .................................... 2 

    (1) Mobile Internet usage ........................................................................................................ 2 

    (a) Respondents who have used mobile Internet in the last six months ............................. 2 

    (b) Respondents who have used mobile Internet ................................................................ 3 

    (2) Mobile Internet usage ........................................................................................................ 4 

    (a) Devices to access mobile Internet ................................................................................. 4 

    (b) Mobile Internet access .................................................................................................. 5 

    (3) 4G Usage ........................................................................................................................... 6 

    (a) Intention to upgrade to 4G ............................................................................................ 6 

    (b) Reasons for not considering 4G upgrade ...................................................................... 7 

    (c) Intention to upgrade to 4G in the next 12 months ................................................... 8 (4) Mobile Internet usage ........................................................................................................ 9 

    (a) Average time of mobile Internet access ......................................................................... 9 

    (b) Monthly expenditure on mobile Internet .................................................................... 10 

    (c) Mobile Internet activities ............................................................................................ 11 

    (d) User satisfaction with mobile Internet quality ............................................................ 12 

    (5) Mobile Internet usage on High Speed Rail and MRT ..................................................... 13 

    (a)Mobile Internet usage on HSR in the past 6 months .................................................... 13 

    (b) User satisfaction with mobile Internet quality on High Speed Rail ............................ 14 

    (c) Reasons for user dissatisfaction with mobile Internet quality on High Speed Rail .... 15 

    (d) Mobile Internet usage on MRT in the past 6 months .................................................. 16 

    (e) User satisfaction with mobile Internet quality on MRT .............................................. 17 

    (f) Reasons for user dissatisfaction with mobile Internet quality on MRT ....................... 18 

    (6) Knowledge and experience about mobile payment ........................................................ 19 

    (a) Knowledge about mobile payment .............................................................................. 19 

    (b) Experience using mobile payment .............................................................................. 20 

    (c) Methods used for Mobile Payment ............................................................................. 21 

    (d) Reasons for not using mobile payments ..................................................................... 22 

    3. Wireless LAN .................................................................................................. 23 (1) Percentage of respondents who have used Wireless LAN in the last half year .............. 23 

    (2) Percentage of respondents who have used Wireless LAN .............................................. 24 

  • 2014 年 10 月

    II

    (3) Wireless LAN User Behavior ......................................................................................... 25 

    (a) Devices used to access Wireless LAN ........................................................................ 25 

    (b) Wireless LAN locations .............................................................................................. 26 

    (c) Average time of accessing wireless LAN .................................................................... 27 

    (d) Monthly expenditure on wireless LAN ....................................................................... 28 

    (e) Wireless LAN activities .............................................................................................. 29 

    (f) User satisfaction with wireless LAN quality ............................................................... 30 

    4. APPs ................................................................................................................. 31 (a) Downloading APPs ..................................................................................................... 31 

    (b) Number of downloaded APPs ..................................................................................... 32 

    (c) Most frequently downloaded Apps by type ................................................................. 33 

    (d) Respondents who own paid APPs ............................................................................... 34 

    (e) Apps pricing ................................................................................................................ 35 

    5. Reasons for not using mobile Internet/Wireless LAN .................................... 36 (1) Reasons for not using mobile Internet ............................................................................ 36 

    (2) Reasons for not using Wireless LAN .............................................................................. 37 

  • 2014 年 10 月

    1

    1. Survey Methodology

    Survey Period

    Telephone interview survey: Oct. 21, 2014 to Oct.28, 2014

    Number of Samples

    1,077valid samples (telephone interview survey)

    Target Residents in Taiwan aged 12 and above

    Population 20,936,804 residents in 22 cities/counties in Taiwan *Demographic information based on 2014 September Monthly Demographic Statistics Report, Ministry of Interior

    Survey Method

    Computer-assisted telephone interview

    Sampling Method

    A stratified simple random sampling was used to separate the population elements into strata composed of 22 cities/counties in Taiwan. The sample size of each stratum was determined using proportional allocation method.

  • 2014 年 10 月

    2

    2. Mobile Internet Usage Overview-Telephone Interview

    (1) Mobile Internet usage

    (a) Respondents who have used mobile Internet in the last six months

    75.3% of the telephone interviewees have used mobile Internet in the last six months. Among the 786 interviewees who have accessed the Internet in the last six months, 75.3%

    have also accessed mobile Internet.

    【Unit: %】

    75.3

    24.7

    Yes No

    Percentage of respondents who have used mobile Internet in the last six months

  • 2014 年 10 月

    3

    (b) Respondents who have used mobile Internet

    77.8 percent of online respondents have used mobile Internet . Among the 842 telephone interviewees who have been online, 77.8% have used mobile

    Internet.

    【Unit: %】

    77.8

    22.2

    Yes No

    Percentage of online respondents who have used mobile Internet

  • 2014 年 10 月

    4

    (2) Mobile Internet usage

    (a) Devices to access mobile Internet

    Smart phone is the main device used for mobile Internet access. Among the 655 interviewees who have used mobile Internet, “Smart phone” is the main

    device used to access mobile Internet, followed by “Tablet PC.”

    【Unit: %】

    94.2

    26.5 22.4 11.3

    0.3 0.3 0.3 0.1

    Smartphone

    Tablet PC

    Notebook

    Personal Com

    puter

    Handheld gam

    e console

    PDA

    Feature phone

    Don't know

    Devices used to access mobile Internet

  • 2014 年 10 月

    5

    (b) Mobile Internet access

    3G/3.5G has become the main system to access mobile Internet. Among the 655 interviewees who have used mobile Internet, 82.1% access mobile Internet

    via “3G/3.5G.”

    【Unit: %】

    0.3

    82.1

    3.7 11.0

    2.8

    GPRS 3G/3.5G WiMAX 4G Unknown

    Mobile Internet access

  • 2014 年 10 月

    6

    (3) 4G Usage

    (a) Intention to upgrade to 4G

    Among surveryed mobile Internet users , 84.2% do not consider 4G upgrade.

    Among the 583 interviewees who are not using 4G, only 15.8% are considering 4G

    upgrade.

    【Unit: %】

    15.8

    84.2

    Yes No

    Intention to upgrade to 4G

  • 2014 年 10 月

    7

    (b) Reasons for not considering 4G upgrade

    「Unnecessary」is the main reason that respondents are not considering 4G upgrade, followed by 「low signal coverage」 and「too expensive」.

    Among the 491 interviewees who are not considering 4G upgrade, the main reason is

    “Unnecessary”(56.1%), ranking the first, followed by “low signal coverage”(24.0%) and “Too

    expensive.” (15.9%).

    【Unit: %】

    24.0 15.9

    7.9 3.6

    56.1

    3.8 0.9 0.6

    Low signal coverage

    Too expensive

    Don’t see the advantages

    Lack of “all-you-can-eat” plans

    Unnecessary

    Bound by current phone plan

    Limited phone choices

    Lack of 4G-enabled phones

    Reasons not considering 4G upgrade

  • 2014 年 10 月

    8

    (c) Intention to upgrade to 4G in the next 12 months

    Among the 491 interviewees who are currently not considering 4G , 19.7% will consider

    the upgrade in the next 12 months. However, 80.3% said they will not consider.

    【Unit: %】

    19.7

    80.3

    Yes No

    Intention to upgrade to 4G in the next 12 months

  • 2014 年 10 月

    9

    (4) Mobile Internet usage

    (a) Average time of mobile Internet access

    The average time interval of respondents accessing mobile Internet is between 30 minutes and 3 hours.

    Among the 655 interviewees who have used mobile Internet in the last six months, the

    average time of usage per day was between 1 and 2 hours (20.9%), followed by 30 minutes to 1 hour (13.7%) and 2 to 3 hours (13.4%).

    【Unit: %】

    4.5

    2

    5.8

    13.7

    20.9

    13.4

    9.8

    6.1

    4.1

    1.21.8 2.4

    0.4

    2.6

    0.5 0.8

    9.9

    Less then 10 minutes

    10-20 minutes

    20-30 minutes

    30-60 munites

    1-2 hours

    2-3 hours

    3-4hours

    4-5 hours

    5-6 hours

    6-7 hours

    7-8 hours

    8-9 hours

    9-10 hours

    10-11 hours

    12-13 hours

    More than 16 hours

    Uncertain

    Average time of mobile Internet access per day

  • 2014 年 10 月

    10

    (b) Monthly expenditure on mobile Internet

    11.5% of Internet users pay NTD 501 to NTD 650 monthly for mobile Internet connection.

    Among the interviewees aged 12 and above in Taiwan, 11.5% of mobile Internet users pay

    NTD 501 to NTD 650 every month for mobile Internet.

    【Unit: %】

    4.3 2.2

    4.2

    8.9

    5.7

    11.5

    7.1 9.3

    4.4 2.7

    1.2 1.5 0.3 0.2 0.5 0.1 0.8

    27.4

    6.3

    0.1 0.2 1.2

    Free

    NTD

    1-150

    NTD

    150-250

    NTD

    250-400

    NTD

    401-500

    NTD

    501-650

    NTD

    651-700

    NTD

    751-900

    NTD

    901-1000

    NTD

    1001-1150

    NTD

    1151-1250

    NTD

    1251-1400

    NTD

    1401-1500

    NTD

    1501-1650

    NTD

    1751-1900

    NTD

    1901-2000

    Above N

    TD2001

    Don't know

    ,

    Don't know

    ,paid by family m

    ember

    Don't know

    ,paid by friend

    Don't know

    ,paid by company

    Don't know

    who to paid

    Monthly expenditure on mobile Internet

  • 2014 年 10 月

    11

    (c) Mobile Internet activities

    “Social Media”,“Instant Messaging” and “Visit webpages” are the three major activities among respondents who use mobile Internet.

    Among the 655 interviewees who have used mobile Internet, the top three popular activities

    are “Social Media” (53.5%)“Instant Messaging”(50.1%) and “Visit Webpages”(47.0%).

    【Unit: %】

    【Note: This chart shows only the top 10 activities .】

    53.5 50.1 47.0

    16.3 12.9 11.3 8.8 4.7 3.2 3.0

    Social media

    Instant messaging

    Visit w

    ebpages

    Online G

    ame

    Watching V

    edio online

    New

    s and Weather B

    roadcast

    Email

    Transportation information

    Shopping Information

    Online m

    usic services

    Mobile Internet activities

  • 2014 年 10 月

    12

    (d) User satisfaction with mobile Internet quality

    Most mobile Internet users are satisfied with the quality of mobile Internet. Among the 655 interviewees who have used mobile Internet, 79.2% are satisfied (including

    satisfied and very satisfied and neutral) with the quality. On the contrary, 19.6% of mobile Internet users are dissatisfied (dissatisfied and very dissatisfied).

    【Unit: %】

    4.3

    36.4 38.5

    14.8

    4.8 1.2

    Very Satisfied Satisfied Netural Unsatisfied Very Unsatisfied Unknown

    User satisfaction with mobile Internet quality

  • 2014 年 10 月

    13

    (5) Mobile Internet usage on High Speed Rail and MRT

    (a)Mobile Internet usage on HSR in the past 6 months

    21.5% mobile Internet users use mobile internet on HSR.

    Among the 655 interviewees who have used mobile Internet, 21.5% used mobile Internet

    on HSR in the past 6 months, while 30.5% didn’t.

    【Unit: %】

    21.5

    30.5

    48.1

    Yes No Didn't take HSR

    Mobile Internet usage on HSR

  • 2014 年 10 月

    14

    (b) User satisfaction with mobile Internet quality on High Speed Rail

    Most mobile Internet users are dissatisfied with connection quality on HSR.

    Among the 141 interviewees who have used mobile Internet on HSR in the past 6

    months, 41.2% are satisfied (including satisfied and neutral) with the connection quality. On

    the contrary, 57.6% of mobile Internet users among telephone interviewees are dissatisfied

    (dissatisfied and very dissatisfied).

    【Unit: %】

    12.8

    28.4

    37.1

    20.5

    1.2

    satisfied netural dissatisfiedvery dissatisfied don't know

    User satisfaction on HSR

  • 2014 年 10 月

    15

    (c) Reasons for user dissatisfaction with mobile Internet quality on High Speed Rail

    The main reason for user dissatisfaction is ”unstable signal, inconsistent connection”.

    Among the 81 interviewees who are dissatisfied with mobile Internet

    quality, ”unstable signal, inconsistent connection”(74.9%) is the main reason,

    followed by “weak signal, limited access”(48.4%) and “slow connection”(27.3%).

    【Unit: %】

    74.9

    48.4

    27.3

    Unstable signal,

    inconsistent connection

    Weak signal, limited access Slow connection

    Reasons for user dissatisfaction with mobile Internet quality on HSR

  • 2014 年 10 月

    16

    (d) Mobile Internet usage on MRT in the last six months

    38.3% mobile Internet users use mobile Internet on MRT in the last six months.

    Among the 655 interviewees who have used mobile Internet, 38.3% have used mobile

    Internet on MRT in the last six months, while 28.2% didn’t.

    【Unit: %】

    38.3

    28.2 33.5

    Yes No Didn't take MRT

    Mobile Internet usage on MRT in the past 6 months

  • 2014 年 10 月

    17

    (e) User satisfaction with mobile Internet quality on MRT

    Most mobile Internet users on MRT are satisfied with the quality.

    Among the 251 interviewees who have used mobile Internet on MRT in the past 6

    months, 75.6% are satisfied (including satisfied and neutral) with the quality..

    【Unit: %】

    3.9

    34.7 37.0

    17.4

    5.1 1.9

    Very

    Satisfied

    Satisfied Neutral Dissatisfied Very

    Dissatisfied

    Unknown

    User satisfaction with the mobile Internet quality on MRT

  • 2014 年 10 月

    18

    (f) Reasons for user dissatisfaction with mobile Internet quality on MRT

    The main reason for user dissatisfaction is ”unstable signal, inconsistent

    connection”.

    Among the 56 interviewees who are dissatisfied with mobile Internet quality,

    “unstable signal, inconsistent connection”(61.2%) is the main reason, followed by

    “Weak signal, limited access”(46.6%) and “ slow connection”(27.4%).

    【Unit: %】

    61.2

    46.6

    27.4

    Unstable signal,

    inconsistent connection

    Weak signal, limited access Slow connection

    Reasons for user dissatisfaction with mobile Internet quality on MRT

  • 2014 年 10 月

    19

    (6) Knowledge and experience about mobile payment

    (a) Knowledge about mobile payment

    Most mobile Internet users know smartphone may have mobile payment fuctions.

    Among the 655 interviewees who have used mobile Internet, 59.9% know that

    smartphone may have mobile payment functions, while 40.1% don’t know.

    【Unit: %】

    59.9

    40.1

    Know Don't know

    Knowledge about mobile payment

  • 2014 年 10 月

    20

    (b) Experience using mobile payment

    Most mobile Internet users do not use mobile payment.

    Among the 392 interviewees who know that smartphone may have the function of

    mobile payment, 14.9% have used it, while 85.1% haven’t.

    【Unit: %】

    14.9

    85.1

    Yes No

    Experience using mobile payment

  • 2014 年 10 月

    21

    (c) Methods used for Mobile Payment

    Most mobile payment are done with “QRcode”.

    Among the 60 interviewees who have used mobile payment, 48.2% use QRcode,

    followed by NFC(28.7%).

    【Unit: %】

    48.2

    28.7

    7.8 7.4 6.5 4.8 2.4

    QRcode

    NFC HiNet

    Micro

    Payment

    Bank Apps

    Credit

    Card

    Credit

    top-up

    EasyCard

    Mobile payment methods

  • 2014 年 10 月

    22

    (d) Reasons for not using mobile payments

    “Unsafe” is the main reason for not using mobile payment.

    Among the 334 interviewees who did not use mobile payment, the main reason is

    “unsafe”(33.8%), followed by “don’t know how to use”(30.4%) and “don’t need”(29.1%).

    【Unit: %】

    34.0 30.3

    28.9

    11.6

    3.2 1.4 Unsafe

    Don't know how

    to use

    Don't need

    Very few

    stores offer

    mobile payment

    services

    Too

    troublesome to

    use

    Samrtphone

    does not

    support

    Reasons for not using mobile payment

  • 2014 年 10 月

    23

    3. Wireless LAN

    (1) Percentage of respondents who have used Wireless LAN in the last six months

    60.0% Internet users have used wireless LAN in the last six months .

    Among the 786 interviewees who used internet in the last six months, 60.0% have used Wireless LAN , while 40.0% didn’t.

    【Unit: %】

    60.0

    40.0

    Yes No

    Have used Wireless LAN in the last six months

  • 2014 年 10 月

    24

    (2) Percentage of respondents who have used Wireless LAN

    70.0 % of Internet users have used Wireless LAN . Among the 842 interviewees aged 12 and above in Taiwan who have used Internet, 70.0%

    have used Wireless LAN.

    【Unit: %】

    70.0

    30.0

    Yes No

    Percentage of respondents who have used Wireless LAN

  • 2014 年 10 月

    25

    (3) Wireless LAN User Behavior

    (a) Devices used to access Wireless LAN

    “Smart phones” is the major device to access Wireless LAN. Among the 589 interviewees aged 12 and above in Taiwan who have used Wireless LAN,

    87.8% use “smart phone” to access Wireless LAN, ranking the first and followed by “Tablet PC”(21.5%) and “Notebook”(15.8%) .

    【Unit: %】

    87.8

    21.515.8

    5.30.6

    Smartphone

    Tablet PC

    Notebook

    Personal Com

    puter

    Unknow

    n

    Device to access Wireless Lan

  • 2014 年 10 月

    26

    (b) Wireless LAN locations

    “MRT station, Airport or Train station” is the major locationaccessing Wireless LAN.

    Among the 589 interviewees aged 12 and above in Taiwan who have accessed Wireless

    LAN, “MRT stations, Airport or Train station”(26.4%) is the major location, followed by “Convenience stores” (24.6%) and “Working places.”(24.5%)

    【Unit: %】

    26.4 24.6 24.5

    16.5 13.0

    8.9 7.5 4.9

    2.3 2.2 1.8 1.5 0.9 0.9 0.8 0.6 0.5 0.4 0.2 0.2

    MR

    T station, Airport or Train station

    Convenience stores

    Working place

    Coffee shop

    School

    fast food restaurants

    Library

    Hotel

    Hospital

    scenic area

    outdoors

    not sure

    government agency

    barber shop

    Departm

    ent store

    museum

    , exhibition place

    park

    bank, postoffice

    internet coffee shop

    bus

    Wireless Internet Locations

  • 2014 年 10 月

    27

    (c) Average time of accessing wireless LAN

    The average time interval that respondents use Wireless LAN is less than 10 minutes. Among the 589 interviewees aged 12 and above in Taiwan who have used wireless LAN,

    the average time is “less than 10 minutes”(17.4%), ranking the first and followed by “half hour or more but less than 1 hour”(14.4%) and “1 hour or more but less than 2 hour”(14.1%).

    【Unit: %】

    17.4

    5.8

    10

    14.4 14.1

    9.2

    3.7 3.5

    0.7 1.2 11.2

    0.3 0.5 0.4 0.5

    16

    Less then 10 minutes

    10-20 minutes

    20-30 minutes

    30-60 munites

    1-2 hours

    2-3 hours

    3-4hours

    4-5 hours

    5-6 hours

    6-7 hours

    7-8 hours

    8-9 hours

    10-11 hours

    11-12 hours

    12-13 hours

    More than 16 hours

    Uncertain

    Average access time interval for Wireless LAN

  • 2014 年 10 月

    28

    (d) Monthly expenditure on wireless LAN

    Most Wireless LAN users use “free”Wireless LAN.

    Among those interviewees aged 12 and above in Taiwan who have used Wireless LAN, 80.3% use free Wireless LAN access, while 19.7% pay for it.

    【Unit: %】

    80.3

    1.7 0.2 0.8 1.7 2.8 0.7 2.1 0.5 0.2 5.3

    0.1 1.3 0.1

    Free

    NTD

    1-150

    NTD

    150-250

    NTD

    250-400

    NTD

    401-500

    NTD

    501-650

    NTD

    651-700

    NTD

    751-900

    NTD

    901-1000

    NTD

    1001-1150

    Don't know

    ,paid by family m

    ember

    Don't know

    ,paid by friend

    Don't know

    ,paid by company

    Don't know

    ,paid by school

    Monthly expenditure on Wireless LAN

  • 2014 年 10 月

    29

    (e) Wireless LAN activities

    “Visit Webpages”, “Access Social Media” and “Instant Messaging” and are the three major activities when respondents use Wireless Lan.

    Among the 589 interviewees who have used Wireless LAN internet, 49.6% use the Internet

    to “Visit Webpages”, ranking the first and followed by “Access Social Media”(44.5%) and “Instant Messaging ”(41.0%).

    【Unit: %】 【Note: This chart shows only the top 10 responses.】

    49.6

    44.5 41.0

    12.4 10.7 9.9 8.9 5.0

    4.3 3.1

    Visit W

    ebpages

    Access Social M

    edia

    Instant Messaging

    Online gam

    e

    New

    s and Weather broadcast

    Watching V

    ideo online

    Email

    Work

    Transportation information

    Shopping information

    Wireless Lan Activities

  • 2014 年 10 月

    30

    (f) User satisfaction with wireless LAN quality

    82.2 percent of the respondents are satisfied with the quality of wireless LAN connection.

    Among the 589 interviewees aged 12 and above in Taiwan who have used wireless LAN,

    82.2% are satisfied (Very Satisfied, Satisfied and Neutral) with quality of wireless LAN connection, while 17.0% are dissatisfied (Dissatisfied and very Dissatisfied).

    【Unit: %】

    6.0

    42.5

    33.7

    13.5

    3.5 0.8

    Very Satisfied Satisfied Neutral Dissastisfied Very Dissatisfied Unknown

    Satisfaction with wireless LAN quality

  • 2014 年 10 月

    31

    4. APPs

    (a) Downloading APPs

    70.6 percent of mobile or wireless LAN Internet users have downloaded APPs. Among the respondents who have used mobile or wireless LAN Internet, 70.6% have

    downloaded APPs, while 29.4% haven’t.

    【Unit: %】

    70.6

    29.4

    Yes No

    Percentage of respondents downloading APPs

  • 2014 年 10 月

    32

    (b) Number of downloaded APPs

    Most users own less than 30 APPs. Among the respondents who have downloaded Apps, 40.4% own “1-10” APPs, ranking the

    first and followed by “11-20”(26.3%) and “21-30”(15.0%).

    【Unit: %】

    40.4

    26.3

    15

    6.91.7

    6.23.4

    1~10 11~20 21~30 31~40 41~50 Above 50 Don't know

    Number of APPs owned

  • 2014 年 10 月

    33

    (c) Most frequently downloaded Apps by type

    Social Media APPs are the most frequently downloaded APPs Among the respondents who have downloaded APPs, the most frequently used APPs used

    are “Social Media”(68.4%), ranking the first and followed by “Game”(38.9%).

    【Unit: %】

    【Note: The graph presents only the top 10 groups.】

    68.4

    38.9

    14.1 13.5 11.68.1 7.00 6.4 5.6 3.50

    Social Media

    Gam

    e

    Transportation

    Photo / Photography

    Video

    Utility

    New

    s / Magazine

    Music

    Finance

    Shopping

    Most frequently downloaded Apps by type

  • 2014 年 10 月

    34

    (d) Respondents who own paid APPs

    Most users use free APPs. Among the respondents who own APPs, 11.7% use paid and free Apps, while 88.3% use

    free APPs.

    【Unit: %】

    11.7

    88.3

    Use Paid and Free Apps Use Free Apps

    Percentage of respondents downloading paid APPs

  • 2014 年 10 月

    35

    (e) Apps pricing

    Most users prefer free APPs. Among the respondents who own APPs, 40.4% don’t want to pay for the APPs they use

    when the APPs are not free. For those willing to pay for APPs, the highest price interval is “USD 3.00~3.99” (11.3%), ranking the first, followed by “USD 1.00~1.99”(6.5%).

    【Unit: %】

    46.5

    4.2

    11.3

    1.3 3.1 0.32.2 0.2 0.6

    0.33.4

    0.20.3 1 1.3

    19.7

    40.4

    TWD

    1-30

    ︵USD

    0.01-0.99

    TWD

    31-60

    元︵U

    SD 1.00-1.99

    TWD

    61-90

    元︵U

    SD 2.00-2.99

    TWD

    91-120

    元︵U

    SD 3.00-3.99

    TWD

    121-150

    元︵U

    SD 4.00-4.99

    TWD

    181-210

    元︵U

    SD 6.00-6.99

    TWD

    211-240

    元︵U

    SD 7.00-7.99

    TWD

    271-300

    元︵U

    SD 9.00-9.99

    TWD

    391-420

    元︵U

    SD 13.00-13.99

    TWD

    421-450

    元︵U

    SD 14.00-14.99

    TWD

    451-480

    元︵U

    SD 15.00-15.99

    TWD

    481-510

    元︵U

    SD 16.00-16.99

    TWD

    721-780

    元︵U

    SD 24.00-25.99

    TWD

    841-900

    元︵U

    SD 28.00-29.99

    TWD

    901-960

    元︵U

    SD 30.00-31.99

    TWD

    961

    元以上︵A

    bove USD

    32.00

    Depends on its function

    Not w

    illing to pay

    Highest Fees willing to pay for APPs

  • 2014 年 10 月

    36

    5. Reasons for not using mobile Internet/Wireless LAN

    (1) Reasons for not using mobile Internet

    “Unnecessary” is the major reason for not using mobile Internet. For the 224 respondents who don’t use mobile Internet, the main reason is “Unnecessary,”

    (37.7%), followed by “Do not have the device” (14.7%) and “too expensive” (11.7%).

    【Unit: %】

    37.7

    14.7

    11.7 9.6 7.7 7.1 6.83.3

    1.5 0.9 0.6

    14

    Unnecessary

    Do not have the devices(such as

    smart phone or laptop)

    Access fees are too expensive

    Not fam

    iliar or don’t know how

    to access m

    obile Internet

    Seldom access the Internet from

    outside of hom

    e

    Access the Internet w

    ith other ways

    Privacy concerns

    No convenient access to m

    obile Internet

    The coverage isn’t good enough

    The characters displayed on the phone are too sm

    all

    Concerns for Internet security (such

    as virus)

    Unknow

    n

    Reasons for not using mobile Internet

  • 2014 年 10 月

    37

    (2) Reasons for not using Wireless LAN

    “Do not have the device” is the major reason for not using Wireless LAN . For the 272 respondents who don’t use Wireless LAN, the main reason is “Do not have the

    device,” (35.9%), followed by “Unnecessary”(34.6%) and “Seldom access the Internet from outside of home”(32.0%).

    【Unit: %】

    35.9 34.6 32.0

    27.2

    20.6

    13.3 12.8 12.2 11.3 11.2 9.9

    8.2 6.9

    Do not have the devices (such as

    smart phone or laptop)

    Unnecessary

    Seldom access the Internet from

    outside of hom

    e

    Access the Internet w

    ith other ways

    Not fam

    iliar or don’t know how

    to access m

    obile Internet

    Privacy concerns

    No convenient access to m

    obile Internet

    Access speed too slow

    Concerns for Internet security (such

    as virus)

    Offline or can't access very often

    Access fees are too expensive

    The coverage isn’t good enough

    Unknow

    n

    Reasons for not using Wireless LAN