RESEARCH ON MOBILE USAGE

Dipti BhratiPgdm batch 2010-2012Research Marketing

Sample Size-42

Sampling Area-ITM Warangal

Data collection method-personal interview

Research ObjectiveTo know the factors which are affecting the buying behavior.

Potential of Brands

62%17%

7%

5% 10%

nokiasamsungsonymicromaxothers

BRAND UNITS

Nokia 26

Samsung 7

Sony 3

Micromax 2

Others 4

Price range 3

13

13

71000-20002001-50005001-1000010001-20001

Rs.24000

Rs.1000

Sony Price range

Nokia price range

Rs.8000

Rs.3000

Samsung price range

Rs.19000

Rs.5000

Rs.3900

Rs.3500

Micromax price range

Factors…. Affecting buying behavior

Features of Brands Lifestyle of the sample size Income Trend