Poq Studio's platform holiday report 2013

Mobile holiday shopping’13 on the Poq Studio Platform!

Retailers on the Poq Studio Platform!Trusted(by(20+(fashion(retailers(

On  average,  our  retailers  saw  a  massive  

87%  

increase  in  mobile  revenue  from  November  to  December.    

Retailers sold more in December!

0.00%  

0.20%  

0.40%  

0.60%  

0.80%  

1.00%  

1.20%  

1.40%  

Mobile  apps   Mobile  sites  

November  

December  

Conversion rates shot up in Dec!

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Mobile  sites  

Mobile  apps  

The busiest day? !Boxing Day (26.12.2013)!

Android vs. iOS: Traffic!

28%  

69%  

3%  

Android   iOS   Other  

iOS  devices  conJnue  to  be  the  smartphone  of  choice  in  the  UK,  driving  the  majority  of  mobile  traffic.  

Android vs. iOS:!Average order value!

iOS  AOV  is  27%  higher.  iPhone  users  not  only  browse  more,  they  also  spend  more  money.    

iOS £68.7

Android £54.2

Android vs. iOS:!Share of mobile revenue!

17%  

80%  

3%  

Android   iOS   Other  

iOS  drove  80%  of  mobile  sales.  The  largest  share  of  revenue  coming  from  smartphones.  

Apps vs. mobile sites!

We  also  analyzed  the  performance  of  mobile  websites  versus  naJve  shopping  apps  powered  on  the  Poq  Studio  PlaVorm.  

Apps vs. mobile sites:!Returning visitors!

78.20%  

40%  

0.00%  

10.00%  

20.00%  

30.00%  

40.00%  

50.00%  

60.00%  

70.00%  

80.00%  

90.00%  

App   Mobile  Site  

With  over  78%  of  returning  users,  mobile  apps  retained  more  users,  increasing  our  client's  loyal  customer  base.    

APP £90.82

MOBILE SITE

£89.47

Average  Order  Value  for  app  and  mobile  sites  is  almost  the  same.    

Apps vs. mobile sites:!Average order value!

Apps vs. mobile sites:!Conversion rates!

APP 1.8%

MOBILE SITES 0.73%

Apps  conversion  rates  were  closer  to  desktop  conversaJon  rates  than  to  mobile  sites.    

Desktop 2.4%

Highlights !

One  mulJ  million  pound  shoe  retailer  had  an  app  conversion  rate  of  2.6%,  almost  as  high  as  the  desktop  conversion  rate  of  2.7%.  While  an  internaJonal  apparel  retailer  had  the  highest  app  conversion  rate  we've  ever  measured,  at  3.02%.    

Smartphone share is growing fast!

Smartphone  share  of  online  revenue  was  13%,    up  from  8%  in  August’13.  

87%  

13%  

Online  revenue   Smartphone  

Mobile revenue is moving to apps!

Average  app  share  of  mobile  was  35%,    up  from  15%  in  August  ‘13.  

35%  

65%  

App   Mobile  site  

Top #4 actions on home screen !

1.  Banner  promoJng  season  sale  2.  Shoppable  Lookbook    3.  Store  finder  4.  Featured  collecJons,  products  

The  home  screen  is  where  brands  promote  new  campaigns  or  editorial  content.    

Poq Studio – mobile commerce platform!

Christmas  2013  saw  impressive  results  for  our  clients  on  the  Poq  plaVorm.    At  Poq  our  work  conJnues.  We  just  launched  our  Spring  '14  Release,  featuring  in-­‐store  engagement,  a  stronger  brand  experience  and  a  powerful  app  content  management  system.  Happy  mobile  shopping  in  2014!