Motherlode Studio's Creds Book 2013

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Details of Motherlode Studios latest work.

Text of Motherlode Studio's Creds Book 2013

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    The Story Design Agency

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    Sprezzatura MotherlodeWhy Motherlode?AnimationBranding Branding PrinciplesFilm Renegade Economist Talk ShowFour HorsemanEditorialServicesContact

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    S1

    Sp re z z a t u r a(sprez-za-tura), noun [mass noun].

    An archaic Italian word for being able to do your craft without a lot of visible effort. Its a combination of elan, grace and class.

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    At the Motherlode studio we are passionate about the art of storytelling, the future of business and the execution of broadcast ideas.

    We use our technical capabilities and knowledge of the wider economy to help clients understand their context and positioning during the age of disruption. We work with clients to find intelligent ways of presenting their business, authentic story and sponsored content.

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    ML2

    Motherlode

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    STORY DESIGNTHE

    AGENCYDESIGNDESIGNDESIGN

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    Customers buy stories before they buy products. Now that filmmaking is so accessible - story and the ability to emote have never been more important. Our job is to find the only thing that will sell your product or business - your authentic story. We create products to facilitate an ongoing conversation between you, your customers and new markets. Film and animation communicate what your organisation does and the style in which you do it. We differ because we find the science of story fascinating.

    Were fanatical about doing the ground work to get the story right only then do we begin to shoot the film or create the content. Our backgrounds allow us to combine technical knowledge with creative solutions. Motherlode ethos: dont tell, just show; dont promise, just deliver; if something is broken, fix it; and if its only good, make it truly excellent.

    WM3

    Why Motherlode?

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    We create custom animation and motion graphics for internal communication, education and above the line campaigns. At a time where employees and customers are continually saturated with complex information animation remains a unifying language. Good animation simplifies complex concepts. At the core of our animation and storytelling process is the ability to distil large amounts of intricate information into understandable messages. Animation can de-personalise messaging and break communication into entertaining sequences which elucidate concepts, products and brands.

    A4

    Animation

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    Colleagues

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    Barclays

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    Top Left: Barclays New Product Launch Top Middle: Channel Four Trail Right: Birdworld - Director Alastair Mccoll Right bottom: Barclays Customer Profiles Middle bottom: Little Red Ridding Hood - Director Vladamir Shopov Left Bottom: Film Animation - Vladamir Shopov

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    I would just like to re-emphasise what a fantastic job you and your team have done on this. Not only did you interpret our brief exceptionally well, you executed it brilliantly, and in what must be record time. They liked the animation so much it was played twice! I cant think of a better result than that, so thank you once again for a superb job!

    Sian Bamber / Head of Marketing Cleary Business

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    B 5

    The etymology of the word design goes back to the Latin designare, which means to designate, to give meaning to things... Design is not about styling. Its not about technology. Its about radical change in meaning. These are things that people were not asking for, but when they saw them, they fell in love. Roberto Verganti / Author Design Driven Innovation

    Branding

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    Tis plain there is not in nature a point of stability to be found: everything either ascends or declines.

    Sir Walter Scott

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    BP 6

    Be different. Do one thing really well - then keep doing it. Collaborate - individualism hasnt worked. Innovate restlessly - then keep tweaking. Talk to your market, not at it. Empathise and emote. Give meaning and purpose then leave your followers to tell their / your story.

    Branding Principles

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    Story is equipment for living Kenneth Burke

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    At a time when cameras are available for anyone to shoot a film story has never been so important.

    Good story makes every film work and its the science of storytelling we find fascinating.

    We are fanatical about doing the ground work to get the story right only then do we begin to shoot the film.

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    Film

    Story is equipment for living Kenneth Burke

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    Three years ago Motherlode launched an in-house brand called Renegade Economist.

    This is our laboratory and we use it to test ideas and keep our finger on world events as they unfold. The Renegade Economist hub has created a loyal community of citizen journalists and critical thinkers.

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    The logical progression of the Renegade Economist was to make Four Horsemen - a feature documentary about the issues that we knew captivated our target market. We co-created a film with our audience and we were the first production company in the world to use YouTube analytics to influence what went into the final script of a commercially distributed feature documentary.

    ML10

    The Talk Show

    www.RenegadeEconomist.com

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    FF 9

    Featured Film

    Netherlands Poland Croatia South Africa Ireland Turkey Sweden Denmark Norway United Kingdom Israel Chile Iceland Finland Canada United States of America Italy IranNew Zealand France

    In order for us to properly advise our clients about storytelling we must continue practicing our craft.

    We challenge ourselves to make films that have a positive social effect. It is important for us to keep putting our work into the world as we have to keep learning.

    Our latest film is Four Horsemen. This feature length documentary does not blame bankers or politicians. It is a film that questions the systems weve created - and suggests ways to reform them.

    We understood that global mega-trends are converging at a time when governments, organised religion and mainstream economists have stalled. Understanding that we will never return to business as usual we found 23 thinkers and crafted a story explaining how we can get out of the current situation.

    While in some films talking heads can hamper flow, in Four Horsemen their thoughtful and intelligent insights help drive the analysiswhich given that the premise is broad and complex takes some doing. Mark Adams / Chief Film Critic Screen InternationalLondon

    Four Horsemen - its Inside Job with bells on

    Total Film

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    Four Horsemen is a breathtakingly composed jeremiad against the folly of Neo-classical eco-nomics and the threats it represents to all we should hold dear. Harold Crooks / Co- Director of The Corporation

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    There are thoughts here of such profundity you might feel the need to reach for the rewind button. I, for one, have been left substantially en-lightened. Derek Adams / Time Out

    It may seem unrealistically lofty to declare this film as one of the most important documentaries ever made but it truly is. Jonathan Glen / Front Row Reviews

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    One of the most powerful, cultural frameworks that shapes the way we think today in The West is the Hollywood film construction.

    Gillian Tett/ EDITOR OF THE FINANCIAL TIMES

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    Its Business but not as we know it

    The world wont be returning to Business as Usual - so how do you adapt your strategy and ethos to thrive during the age of disruption?

    Whatever the assumptions or semantics the shift were witnessing across the global economy is fundamental and poses an important question to us all: how do we adapt our businesses an