LeWeb 2011 - Analysis

An Analysis of Twitter Conversations Around LeWeb 2011

December 2011

Saif Ajani, CEOsaif@visibli.com

647.219.7424

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-

2,000

4,000

6,000

Dec 7, 20118:00 AM

Dec 9, 20114:00 PM

12/7 10am-11am (3,755 tweets): Karl Lagerfeld launches

online fashion brand

12/7 2pm-3pm (4,352 tweets): Eric Schmidt discusses Android and ICS

12/8 10am-11am (2,821 tweets): Phil

Libin discusses Evernote

12/8 3pm-4pm(1,969 tweets): World

discusses Schmidt’s Ice Cream Sandwich annct

12/9 11am-12pm(2,998 tweets): Daniel

Ek launches new Spotify radio

12/9 2pm-3pm(2,142 tweets): Sean Parker and Shervin

Pishevar talk startups

Tweets per Hour Mentioning LeWeb(For more, see Tweet Clouds in the Appendix section)

CET

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Most Popular Accounts @Mentioned

@cdeniaud

@TheNextWeb

@NETAPORTER

@sparker

@francetvdirect

@frenchweb

@socialance

@Bill_Gross

@LeWebGame

@loic

- 1,000 2,000

555

565

646

648

825

912

965

1,075

1,566

1,617

Number of Times @mentioned

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Most Linked-to Domains with LeWeb

zdnet.fr

memeburn.com

leweb2011.sharypic.com

yfrog.com

thenextweb.com

frenchweb.fr

instagr.am

leweb.net

youtube.com

ustream.tv

- 500 1,000 1,500 2,000

354

398

431

484

920

1,118

1,147

1,651

1,781

1,899

Number of Times Linked-to

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Twitter for Blackberry

Twitter for Android

Echofon

Tweet Button

Twitter for Mac

HootSuite

Twitter for iPad

Twitter for iPhone

TweetDeck

Web

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

1.8%

2.0%

3.1%

3.3%

4.3%

5.7%

6.8%

10.9%

12.9%

23.1%

Most Popular Twitter Apps Used

% of Tweets with LeWeb

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Visibli is a social media insights and optimization platform that helps brands better understand their content and communities.

• Who your most influential followers are, and who influences them • What specific topics your followers are talking about and clicking on • When you should share each category of content to increase engagement • Where your followers hang out across the web, and where to target them

To contact us, please send an email to Saif Ajani at saif@visibli.com

About Visibli

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APPENDIX

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Tweet Cloud: 12/7 @ 10am

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Tweet Cloud: 12/7 @ 2pm

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Tweet Cloud: 12/8 @ 10am

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Tweet Cloud: 12/8 @ 3pm

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Tweet Cloud: 12/9 @ 11am

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Tweet Cloud: 12/9 @ 2pm