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An Analysis of Twitter Conversations Around LeWeb 2011 December 2011 Saif Ajani, CE [email protected] 647.219.742

LeWeb 2011 - Analysis

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An analysis of social conversations around LeWeb 2011 -- December 2011. Which sessions at LeWeb 2011 were most interesting to the audience, and what did they say about it?

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Page 1: LeWeb 2011 - Analysis

An Analysis of Twitter Conversations Around LeWeb 2011

December 2011

Saif Ajani, [email protected]

647.219.7424

Page 2: LeWeb 2011 - Analysis

Page 2

-

2,000

4,000

6,000

Dec 7, 20118:00 AM

Dec 9, 20114:00 PM

12/7 10am-11am (3,755 tweets): Karl Lagerfeld launches

online fashion brand

12/7 2pm-3pm (4,352 tweets): Eric Schmidt discusses Android and ICS

12/8 10am-11am (2,821 tweets): Phil

Libin discusses Evernote

12/8 3pm-4pm(1,969 tweets): World

discusses Schmidt’s Ice Cream Sandwich annct

12/9 11am-12pm(2,998 tweets): Daniel

Ek launches new Spotify radio

12/9 2pm-3pm(2,142 tweets): Sean Parker and Shervin

Pishevar talk startups

Tweets per Hour Mentioning LeWeb(For more, see Tweet Clouds in the Appendix section)

CET

Page 3: LeWeb 2011 - Analysis

Page 3

Most Popular Accounts @Mentioned

@cdeniaud

@TheNextWeb

@NETAPORTER

@sparker

@francetvdirect

@frenchweb

@socialance

@Bill_Gross

@LeWebGame

@loic

- 1,000 2,000

555

565

646

648

825

912

965

1,075

1,566

1,617

Number of Times @mentioned

Page 4: LeWeb 2011 - Analysis

Page 4

Most Linked-to Domains with LeWeb

zdnet.fr

memeburn.com

leweb2011.sharypic.com

yfrog.com

thenextweb.com

frenchweb.fr

instagr.am

leweb.net

youtube.com

ustream.tv

- 500 1,000 1,500 2,000

354

398

431

484

920

1,118

1,147

1,651

1,781

1,899

Number of Times Linked-to

Page 5: LeWeb 2011 - Analysis

Page 5

Twitter for Blackberry

Twitter for Android

Echofon

Tweet Button

Twitter for Mac

HootSuite

Twitter for iPad

Twitter for iPhone

TweetDeck

Web

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

1.8%

2.0%

3.1%

3.3%

4.3%

5.7%

6.8%

10.9%

12.9%

23.1%

Most Popular Twitter Apps Used

% of Tweets with LeWeb

Page 6: LeWeb 2011 - Analysis

Page 6

Visibli is a social media insights and optimization platform that helps brands better understand their content and communities.

• Who your most influential followers are, and who influences them • What specific topics your followers are talking about and clicking on • When you should share each category of content to increase engagement • Where your followers hang out across the web, and where to target them

To contact us, please send an email to Saif Ajani at [email protected]

About Visibli

Page 7: LeWeb 2011 - Analysis

Page 7

APPENDIX

Page 8: LeWeb 2011 - Analysis

Page 8

Tweet Cloud: 12/7 @ 10am

Page 9: LeWeb 2011 - Analysis

Page 9

Tweet Cloud: 12/7 @ 2pm

Page 10: LeWeb 2011 - Analysis

Page 10

Tweet Cloud: 12/8 @ 10am

Page 11: LeWeb 2011 - Analysis

Page 11

Tweet Cloud: 12/8 @ 3pm

Page 12: LeWeb 2011 - Analysis

Page 12

Tweet Cloud: 12/9 @ 11am

Page 13: LeWeb 2011 - Analysis

Page 13

Tweet Cloud: 12/9 @ 2pm