Intro to Social Media, Social Media Tools, Social Media Campaign

Introduction to Social Media

Social Media ToolsSocial Media Campaign

Prepared for the Sonoma County Peer Outreach Coalition

Purpose of TodayTo help you formulate

your own social media campaign, and to be knowledgeable in the tools used to support

your campaign.

Icebreaker Activity

What is Social Media?

What is a Social Media Campaign?

Fact or Crap Game!

Measuring Success

WebQuest of Social Media Campaigns

Social Media Landscape

AGENDA

Worlds Collide

Account Sign Up

Facebook

Twitter

Steps to Creating a Campaign Plan

Next Steps

AgendaAGENDA

What is Social Media?

WikipediA

"a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial."

http://www.youtube.com/watch?v=SgNIIUD_oQg

"a term used to describe the type of media that is based on conversation and interaction

between people online. Where media means digital words, sounds & pictures which

are typically shared via the internet and the value can be cultural, societal or even financial."

What is a Campaign?

What is a Campaign?a campaign is a marketing effort

to sell, promote, raise awareness

…to sell, promote, raise awareness…

of what?

A social media campaign is

marketing "X" USING social media.

What is a Social Media Campaign?

What is Your X?

Measuring Success

When Your Best Isn’t Good Enough

Measure Each Goal

Determine Small Goals to Achieving Your X

Less is More. Unless You’re Standing Next To The One With More. Then Less Just Looks

Pathetic.

CampaignEnd World Hunger

Small Measurable GoalRaise enough money to feed 50 families in Sonoma County in 30 days.

Social Media STRATEGY• Ask daily for donations on 3 sites.• Ask friends to share donor link with 5 people• Share video about family in need.• Feature those that donate on blog daily.

Common Metrics (metrics is a “fancy” word for stats)

Publish/Posting

Friends/Followers

Subscriptions

Comments/Posts

Visits to Pages

Unique Visits

Click Through Rates

Donations * influence & perception

Shares/Retweets

Referrals (links to you)

Activity/Likes

Surveys/Polls

use date ranges

Metric Tools

Built in Tools

facebookfollowers

Likesviews

3rd Party Apps

google analytics

bitlysurvey monkeysurvey gizmotwitter apps

facebook apps

Agency Reporting

referral sourcereferral stats

WebQuest!Pair Up or Work Individually

10-15min to complete

Successful Campaigns

Share BackThe name and purpose of the campaign.

Did you like the campaign?

What was the campaign's greatest strength? 

What was the campaigns greatest weakness?  

What would you do different? 

Ideas to steal?

overview of

Social Media Campaign Tools

What Makes a Piece of Technology Social?

two way communication

two way communication

Here’s my content!

OMG! Its awesome!

Thanks!

Actually it Sucks!

Goals

Audience

Manageable

http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/

Facebook: 25% of 400 million: 100million

MySpace: 42% of 110 million: 46.2 million

Bebo: 50% of 12.8 million: 6.4 million

Twitter: 20% of 15 million: 3 million

What Will You Use?

Publish Discuss ShareSocial

NetworkMicrobl

ogLifestre

am

Select tools based upon what you want to accomplish & your audience.

Tools HELP you reach your goals, & ultimately X.

BREAK

http://www.youtube.com/watch?v=SxuYdzs4SS8

Private vs. Professional

facebook.com tumblr.com twitter.com

Signup Accounts

Follo

whttp://www.facebook.com/scpoc

http://scpoc.tumblr.com

http://twitter.com/scpoc

http://scpoc.yolasite.com/

Ways to Attract Fans/Likes

InvitesListen & Respond

Relationships & PartnershipsAdd links website/blogs/newsletter

Facebook AdsLike Other Pages

Contests / 500th fanAdd FB address in

email/cards

Promote Your Page

- Like Button

- Activity Feed

- Like Box

- Live Stream

http://developers.facebook.com/plugins

Popular Apps

LinksVideo/YouTubeTwitterPhoto/FlickrUse Selective TwitterFDML

Page MapsFan AppzMy Top FanzSlideShareMy CountdownDivShare

WARNING: Don’t just randomly add apps.

Page Examples

girleffect

ONE

AFSPnational

Unicef

SierraClub

www.facebook.com /

Final Tips Have More Than 1 Admin

Have non-admins post/comment

Add Google Analytics to Page

Use Facebook “insights”

Conduct Polls (get temperature/measure)

Post photos, videos, links

Use same username with other sites

Large Logo 200 X 600

3 Posts a Day is Good

Ask Fans to Suggest New Members

Ask Questions

http://www.youtube.com/watch?v=tTN9We8unmU&feature=related

Why ?Find Resources

Find Organizational Partnerships

Form RelationshipsLearn Content

Learn Social Media

Share

Stay Current

http://www.howcast.com/videos/149055-How-To-Use-Twitter

Twitter Communication

Tweet: #tag

Reply: @username

Mention: via @username

Retweet: RT @username

Direct Message: DM @username

TipsTweet mix of professional

w/personal

Use hashtags

Retweet others

Thank when RT

Tips

Use search tool (review tweets, bios) follow

Follow based on current following/followers

Reuse content

Customize background/profile

Twit Pic

Bubble Tweet

Bitly

TweetDeck

HootSuite

Twinfluence

Twitalyzer

Twtpoll

TwitterApplicatio

ns

Twhirl

LISTENCommentLeave Links

m

e

m

e m

e m

e

m

e

m

e

resource

support

How r u?

affirmation

BADGOOD

Because Making It Look Good Now Is More Important Than Providing Adequate Support

Later

Step 1Define Your X

Step 2Identify Your Audience

Step 3Set Small Measurable Goals to Achieve X

Step 4Strategize • Identify approaches/tools

Step 5 Implement Plan

Step 6 Assess/Adapt

Plan

Much Work Remains To Be Done Before We Can Announce Our Total Failure To Make Any

Progress

Next Steps?

Final Questions