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Ten key takeaways from the Fleishman-Hillard WOM team at SXSW 2011
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@FleishmanDNA
@BethWardPR
@sabrinacrider
@SteveBauer
@LisaWeser
@Jgoldsborough
@jbgray07
@KathleenND
@bekahlockner
TEN TAKEAWAYS
1. INTERNET CELEBRITIES
2. SIZE MATTERS
3. SCALE MATTERS TOO
4. DON’T JUDGE A BOOK PANEL BY ITS COVER TITLE
5. TO SCAN, OR NOT TO SCAN?
6. WIIFM?
7. JUST DROP IT
8. GET YOUR GROUP (MESSAGE) ON
9. RAPID RESPONSE MAKES A DIFFERENCE
10. CULTIVATE RELATIONSHIPS
@FleishmanDNA
@BethWardPR
@sabrinacrider
@SteveBauer
@LisaWeser
@Jgoldsborough
@jbgray07
@KathleenND
@bekahlockner
Read more at:• wom.fleishmanhillard.com• digital.fleishmanhillard.com• bizcomminsights.com• @FleishmanDNA
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