Wom Workshop English

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  • 1. www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 2. WORKSHOP TO MEASURE AND ANALISE THE WOM ACTIVITY ROI Gianandrea Facchini Blogger e consulente www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 3. Roi and his brothers Milano, 3 Aprile 2008 www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 4. www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 5. Ceci nest pas une presentation! Ask for, ask to yourself! www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 6. Its a brave new world! www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 7. With engaged customers www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 8. A world where a showcase is not enough www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 9. A world where Awareness no longer means sales www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 10. Closer than we think www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 11. And how we believe to measure it? With ROI! An everlasting metric! but www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 12. Companies have new goals www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 13. Companies have new goals Engagement www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 14. Companies have new goals Engagement Trust www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 15. Companies have new goals Engagement Trust Inuence www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 16. Companies have new goals Engagement Trust Inuence So what? www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 17. New goals = new metrics Return on engagement Return on trust Return on inuence www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 18. Why? Sales do no longer come from a linear model Current business model production- advertising-sales got more complicated in its central moment www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 19. Why? Sales do no longer come from a linear model Current business model production- advertising-sales got more complicated in its central moment Communication www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 20. Top-down communication is dead www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 21. The new mantra is: conversation www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 22. And, talking about new mantra Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand. Cool. Who told it? Whos the Web 2.0 guru to tell it? www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 23. Confucio www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 24. But how to track a conversation RSS Tag Feeder Other? www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 25. Tracking consumers conversation is an ongoing discovery process This know-how must merge with the one existing inside the company to bring to light new opportunity www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668
  • 26. Strategize Aggregate Operate Analyze Communicate www.Buzzdetector.com Via di Monserrato, 43 - 00186 Roma Tel. +390697747668