Everything I Ever Needed to Know About Social Media I Learnt From Spider-Man

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What can Spider-Man teach us about Social Media? Everything. In this slideshow that accompanies his speech "Everything I Needed to Know About Social Media I Learnt From Spider Man", digital marketing executive (and former Marvel Comics Marketing Director) Sven Larsen explains how the promotional methods used by Stan lee foreshadowed today's social media best practices.

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EVERYTHING I NEEDED TO KNOW ABOUT

SOCIAL MEDIA, I LEARNT FROM

SPIDER-MAN!!!

This is what I do now …

But This is what I used to do …

EVERYTHING I NEEDED TO KNOW ABOUT

SOCIAL MEDIA, I LEARNT FROM

SPIDER-MAN!!!

Learn the shocking truth!!!

That’s a lie!!!

I learnt it all from this guy.

STAN “THE MAN” LEE

LESSON #1 – LISTEN

FIRST

FANTASTIC FOUR #1 THE START OF THE MARVEL AGE OF COMICS

LESSON #2 – Be Real

“THE OLD PARKER LUCK”

LESSON #3 – engage your audience through dialogue

“TODAY’S FAN IS TOMORROW’S INFLUENCER”

SOLICIT INPUT

SHARE RESULTS

ACT!

LESSON #4 – USE AUDIENCE FEEDBACK TO IMPROVE YOUR PRODUCT

THE MARVEL “NO-PRIZE”

LESSON #5 – BUILD A COMMUNITY

USER GENERATED CONTENT  

LESSON #6 – never miss a chance to communicate with your tribe

ENGAGE ACROSS ALL PLATFORMS

LESSON #7 – (THE MOST IMPORTANT ONE)

“WITH GREAT POWER COMES GREAT RESPONSIBILITY”

EXCELSIOR!!!

e-mail: svenplarsen@gmail.com twitter: @svenplarsen linked in: www.linkedin.com/in/ svenpatricklarsen

Sven Larsen

http://svenpatricklarsen.carbonmade.

com/

Marvel characters are ™ and © 2012, Marvel Enterprises.

Zemoga logo and Zemoga Graphics are ™ and © 2012, Zemoga, Inc.

Sven Larsen is ™ and © 2012, Sven Larsen.