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Internship UnderProfessor
Dr.Sameer Mathur
IIM Internship
What I learnt?
What I did?
How much funI had?
Week-1 & 2
How to Not S**k at
Presentations
Got to know the ideasIdeas & techniques
FromWorld’s Best
Presentation Experts
Jesse Desjardin’s advice
•Prepare •Design•Deliver
Methods from Garr Reynolds
And then cameKotlerKelly
Koshy &Jha
Marketing
Management
Learnt the basic Concepts in
Marketing Management
Some Important Concepts
Wereregarding
How is 21st CenturyMarketing redefined?
Holistic Marketing AgeRather known to be
Digital Marketing Age
AboutNeeds ,Wants ,Demands ,
Value & Satisfaction
Choosing , Designing,
Delivering & Communicating
a Value
Corporate,
Division ,Business
& Product level
Planning
Scanning and
Assessing
Macro Marketing
Environment
Marketing
Research
Steps and the
Process
Customer Value
creation
Relationship
management
Competing Strategies
Brand Positioning
Brand Loyalty
Week-3
Undoubtedly , this wasthe most
Exciting Part of the Internship
3-CasesEach one being
CompletelyDifferent
From the others.
Case AnalysisInvolved
UnderstandingThe
Situation
Formulating theProblem
Perceiving theProblem
Derive Possible Solutions
Relating the conceptsIn Kotler’s
With the Case
Week-4
Analysis ofa
HBR article
Branding in
theDigital Age
Traditional Funnel Metaphor
Consumer Decision Journey
• Consider• Evaluate• Buy• Enjoy-Advocate-Bond
“It is Found that people in
digital age are likely to bond with their choice of brand even after the purchase”
Thanks to Technology
It is also found that
Advocacy wins you more
customers than from
Advertising and Promotion
Nike
Nike Bonded with their customers through
Nike Bonded with their customers through
Hence, Amount must be
spent on analyzing Consumer’s Decision
Journey
Rather than spending
it on justAdvertisements &
Promotions
Thank you
