ESA's Rosetta mission communications/PR campaign

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Rosetta media briefing 10 Dec 2013 presented by Markus Bauer, ESA Science Communication Officer. The videos used in the PPT file are available via: http://www.youtube.com/watch?v=ltzi87aI60s http://www.youtube.com/watch?v=P06yCOny218

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Markus Bauer, Science Programme Communication OfficerESA Darmstadt10 December 2013

ROSETTA COMMUNICATION

ROSETTA COMMUNICATION

ROSETTA COMMUNICATION

MISSION HIGHLIGHTS 2014

20 January Wake up21 May Rendezvous ManoeuvreJuly Regular delivery of comet imagesAugust Comet orbit insertion manoeuvreOctober Landing site selection November Landing December Comet escort phase

ROSETTA COMMUNICATION

ROSETTA COMMUNICATION HIGHLIGHTS

MAY21 Burn 1 to 1 000 000km

first sight of comet 67P (inside 1 pixel)

JUNE4 Burn 2 to 400 000km

First image of 67P (1 pixel)20 Burn 3 to 163 000km

Activity level and gas productionPlasma environmentD/H ratio

ROSETTA COMMUNICATION HIGHLIGHTS

ROSETTA COMMUNICATION HIGHLIGHTS

JULY

2 Burn 1 to 44 000km9 Burn 2 to 19 000km15 Burn 3 to 8 043km, 67P (10 pixels)23 Burn 4 to 3459km, 67P resolved

Nucleus Rotation Rate, Shape model31 67P (100 pixels)

First surface features

ROSETTA COMMUNICATION HIGHLIGHTS

ROSETTA COMMUNICATION HIGHLIGHTS

AUGUST7 Comet approach to 100km

Inauguration of Press Centre at ESOC23 Global mapping (orbit 20km distance)

67P characterised (mass, volume, density …) Potential landing site selection

SEPTEMBER11 Close observation (orbit 10km distance)

Landing site definition

ROSETTA COMMUNICATION HIGHLIGHTS

ROSETTA COMMUNICATION HIGHLIGHTS

OCTOBERClose observation (orbit 10km distance)Landing site selectionPress conference ESOC

NOVEMBER9 Permanent press centre at ESOC11 Landing

High res images during descent Stereo panoramic images from surfaceSurface operations

ROSETTA COMMUNICATION HIGHLIGHTS

ROSETTA COMMUNICATION HIGHLIGHTS

DECEMBEREscort phase Closest approach to Sun August 2015

ROSETTA COMMUNICATION HIGHLIGHTS

ROSETTA COMMUNICATION

MISSION HIGHLIGHTS 2014

20 January Wake up21 May Rendezvous ManoeuvreJuly Regular delivery of comet imagesAugust Comet orbit insertion manoeuvreOctober Landing site selection November Landing December Comet escort phase

ROSETTA WAKE UP

ROSETTA WAKE UP COMMUNICATION

ROSETTA WAKE UP COMMUNICATION

SOCIAL MEDIA COMPETITION

Start: Today 10 December

PRESS CONFERENCE

20 January 09.30 UT / 10.30 CET

ROSETTA WAKE UP SOCIAL MEDIA

SOCIAL MEDIA COMPETITION

Short video shouts “Wake up, Rosetta!”

FACEBOOK.COM/ROSETTAMISSON

YouTube, Vine/Twitter, Instagram#WakeUpRosetta

ROSETTA WAKE UP COMMUNICATION

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ROSETTA WAKE UP SOCIAL MEDIA

SOCIAL MEDIA COMPETITION

Short video shouts “Wake up, Rosetta!”

Competition ends 20 January@esa_rosetta

ROSETTA WAKE UP SOCIAL MEDIA

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ROSETTA WAKE UP PRESS CONFERENCE

WAKE UP PRESS CONFERENCE

20 January, 10.30 CET, ESOC - how Rosetta wakes up- when the signal should arrive- science- operational challenges- Interview opportunities- arrival of the signal

World First Rendezvous, Landing, Escort

Comet Origin of the Solar System?Building blocks of life to Earth?Water to Earth?

esa.int/rosetta@esa_rosettaFacebook.com/RosettaMission#WakeUpRosetta

ROSETTA – TAKE AWAY POINTS

Markus Bauer, Science Programme Communication OfficerESA Darmstadt10 December 2013

THANK YOU!

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