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Language for Specific Purposes
Lisa A. Frumkes
Senior Director, Language Learning
Rosetta Stone
• The Rosetta Stone Language Learning team
• Who we serve, what we offer, how we deliver
• Language for Specific Purposes
• Opportunities for Collaboration
Overview
An introduction to the
Rosetta Stone Language Learning Team
• Leadership
• Educational background
• Geography
• Areas of expertise
–Curriculum
–Assessment
–Research
–But not: coaching, audio-visital, training,
support, or sales
Rosetta Stone serves many markets
• Consumer
• Enterprise
• Education
Higher Education
K-12
We offer more than just online learning
• E-learning
• Live sessions with native speakers
• Support for teachers and blended learning
● Supporting our learners in their individual quests
to achieve higher proficiency in more languages
for more purposes
● Keeping learners’ engagement high by providing
them with relevant, personally interesting material
Our common goals
Language skills at higher levels are key to success
Jobs available to learners
● Novice: …
● Intermediate
○ Receptionist
○ Sales Clerk / Cashier
○ Aviation personnel
○ Tour guide
● Advanced
○ K-12 language teacher
○ Legal secretary
○ Customer-service representative
○ Account Executive
○ Physician
● Superior
○ University WL professor
○ Lawyer
○ Financial Advisor
• Demand increasing in Corporate, Higher Ed, K-12
• Growth of Centers for International Business Education
and Research (CIBER)
• But
Traditional language departments struggle to provide
diversity in LSP courses
Curricular materials are in short supply
Instructors with SLA expertise lack background in LSP
LSP instructors lack experience with SLA
• Online materials as an option for many
LSP is the present and future
Solutions for different purposes and proficiency
levels
Solution Level Focus
Foundations Novice through
Intermediate
General
Advantage
(formerly Tell Me More)
Intermediate through
Superior
General & LSP
Advanced English
for Business
Intermediate through
Superior
LSP
Advanced Spanish
for Healthcare
Intermediate through
Superior
LSP
• Customer Service Skills
• Business Communication
• Job Applications, Interviews, & Promotions
• Understanding & Giving Presentations
• Arranging Travel & Hosting Visitors
• Leading & Participating in Meetings
• Phone Calls, Conference Calls
• Writing Emails & Letters
• Writing & Interpreting Reports
• Managing & Being Managed
English, Spanish, French, German, Italian, Dutch
Language for business courses cover many topics
LSP content for a variety of industries and languages
• Oil & Gas
• Health & Safety in Manufacturing
• Pharmaceutical
• Telecommunications
• Information Technology
• Medical
• Aviation
• Emergency Services
• Legal
• Hospitality
● Developed in conjunction with and for the needs of a
national healthcare provider
● Created by my team, led by Dr. LeeAnn Stone, and
comprised of over a dozen experts in Spanish,
interpretation, and healthcare
One example of LSP:
Advanced Spanish for Healthcare
Advanced Spanish for Healthcare:
Overview
Advanced Spanish for Healthcare:
Medical Terminology in each lesson
Rosetta Stone seeks collaboration
Everything we do is in collaboration with colleagues in K-12
and higher education.
• Creating, reviewing, and improving content and
assessments for existing or new solutions
• Sharing best practices for the use of technology in
support of language learning
• Collaborating on research projects
• English
ESL/EFL
Literacy (Lexia Learning)
• Languages Other Than English (LOTE)
24 languages
Endangered Languages Project
• Language for general purposes
• Language for Specific Purposes (LSP)
We offer multiple solutions for a variety of
audiences, languages...
● Advantage
● Advanced English for Business
● Advanced Spanish for Healthcare
LSP addresses the needs of a variety of learners in
a variety of settings
Can-do statements begin each lesson
Vocabulary items can be viewed, heard...
...and flipped for definitions and examples
Content and language are taught simultaneously
Exercises and quizzes challenge the learner and
encourage mastery
Advanced Spanish for Healthcare:
Course organized into units, lessons, and activities
