26
Markus Bauer, Science Programme Communication Officer ESA Darmstadt 10 December 2013 ROSETTA COMMUNICATION

ESA's Rosetta mission communications/PR campaign

Embed Size (px)

DESCRIPTION

Rosetta media briefing 10 Dec 2013 presented by Markus Bauer, ESA Science Communication Officer. The videos used in the PPT file are available via: http://www.youtube.com/watch?v=ltzi87aI60s http://www.youtube.com/watch?v=P06yCOny218

Citation preview

Page 1: ESA's Rosetta mission communications/PR campaign

Markus Bauer, Science Programme Communication OfficerESA Darmstadt10 December 2013

ROSETTA COMMUNICATION

Page 2: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION

Page 3: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION

MISSION HIGHLIGHTS 2014

20 January Wake up21 May Rendezvous ManoeuvreJuly Regular delivery of comet imagesAugust Comet orbit insertion manoeuvreOctober Landing site selection November Landing December Comet escort phase

Page 4: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION

Page 5: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION HIGHLIGHTS

MAY21 Burn 1 to 1 000 000km

first sight of comet 67P (inside 1 pixel)

JUNE4 Burn 2 to 400 000km

First image of 67P (1 pixel)20 Burn 3 to 163 000km

Activity level and gas productionPlasma environmentD/H ratio

Page 6: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION HIGHLIGHTS

Page 7: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION HIGHLIGHTS

JULY

2 Burn 1 to 44 000km9 Burn 2 to 19 000km15 Burn 3 to 8 043km, 67P (10 pixels)23 Burn 4 to 3459km, 67P resolved

Nucleus Rotation Rate, Shape model31 67P (100 pixels)

First surface features

Page 8: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION HIGHLIGHTS

Page 9: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION HIGHLIGHTS

AUGUST7 Comet approach to 100km

Inauguration of Press Centre at ESOC23 Global mapping (orbit 20km distance)

67P characterised (mass, volume, density …) Potential landing site selection

SEPTEMBER11 Close observation (orbit 10km distance)

Landing site definition

Page 10: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION HIGHLIGHTS

Page 11: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION HIGHLIGHTS

OCTOBERClose observation (orbit 10km distance)Landing site selectionPress conference ESOC

NOVEMBER9 Permanent press centre at ESOC11 Landing

High res images during descent Stereo panoramic images from surfaceSurface operations

Page 12: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION HIGHLIGHTS

Page 13: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION HIGHLIGHTS

DECEMBEREscort phase Closest approach to Sun August 2015

Page 14: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION HIGHLIGHTS

Page 15: ESA's Rosetta mission communications/PR campaign

ROSETTA COMMUNICATION

MISSION HIGHLIGHTS 2014

20 January Wake up21 May Rendezvous ManoeuvreJuly Regular delivery of comet imagesAugust Comet orbit insertion manoeuvreOctober Landing site selection November Landing December Comet escort phase

Page 16: ESA's Rosetta mission communications/PR campaign

ROSETTA WAKE UP

Page 17: ESA's Rosetta mission communications/PR campaign

ROSETTA WAKE UP COMMUNICATION

Page 18: ESA's Rosetta mission communications/PR campaign

ROSETTA WAKE UP COMMUNICATION

SOCIAL MEDIA COMPETITION

Start: Today 10 December

PRESS CONFERENCE

20 January 09.30 UT / 10.30 CET

Page 19: ESA's Rosetta mission communications/PR campaign

ROSETTA WAKE UP SOCIAL MEDIA

SOCIAL MEDIA COMPETITION

Short video shouts “Wake up, Rosetta!”

Page 20: ESA's Rosetta mission communications/PR campaign

FACEBOOK.COM/ROSETTAMISSON

YouTube, Vine/Twitter, Instagram#WakeUpRosetta

Page 21: ESA's Rosetta mission communications/PR campaign

ROSETTA WAKE UP COMMUNICATION

Page 22: ESA's Rosetta mission communications/PR campaign

§

ROSETTA WAKE UP SOCIAL MEDIA

SOCIAL MEDIA COMPETITION

Short video shouts “Wake up, Rosetta!”

Competition ends 20 January@esa_rosetta

Page 23: ESA's Rosetta mission communications/PR campaign

ROSETTA WAKE UP SOCIAL MEDIA

Page 24: ESA's Rosetta mission communications/PR campaign

§

ROSETTA WAKE UP PRESS CONFERENCE

WAKE UP PRESS CONFERENCE

20 January, 10.30 CET, ESOC - how Rosetta wakes up- when the signal should arrive- science- operational challenges- Interview opportunities- arrival of the signal

Page 25: ESA's Rosetta mission communications/PR campaign

World First Rendezvous, Landing, Escort

Comet Origin of the Solar System?Building blocks of life to Earth?Water to Earth?

esa.int/rosetta@esa_rosettaFacebook.com/RosettaMission#WakeUpRosetta

ROSETTA – TAKE AWAY POINTS

Page 26: ESA's Rosetta mission communications/PR campaign

Markus Bauer, Science Programme Communication OfficerESA Darmstadt10 December 2013

THANK YOU!