Digital analytics in a nutshell

Tabatha Farney

Director of Web Services & Emerging Technologies

University of Colorado Colorado Springs

tfarney@uccs.edu | @sharebrarian

Digital Analytics

in a Nutshell

What is Digital Analytics?

Digital Analytics is “the measurement,

collection, analysis and reporting of internet

data for purposes of understanding and

optimizing digital usage.”

– Digital Analytics Association

How does this differ to Web

Analytics?

Web

Analytics

Digital

Analytics

So what does that mean?

Data from digital media

• Websites

• Emails

• Social media

• Streaming media

• Hosted content

• Mobile apps

• Site searches

• Scripted objects

• Blogs

• …and the list

goes on…

Digital Analytics & Libraries

The Library Web Presence

library

website

vendor

content

social

media

sites

link

resolver

library

catalog

Digital Analytics & Libraries

The Library Web Presence

vendor

content

link

resolver

library

catalog

library

website

social

media

sites

The Tools

There isn’t ONE tool to rule them all…

The Tools

Counter

And the list

goes on…

Digital Analytics & Libraries

vendor

content

link

resolver

library

catalog

library

website

social

media

sites Link

Digital Analytics in LITA IG

• Resource to share ideas and

best practices

• Innovators and creative space

• Proud home to analytics

enthusiasts and newbies

• Agile enough to transform and

adapt

Get Involved!

Consider being one of our panelists at the 2015 ALA

Conference! Submit your ideas at: http://bit.ly/1FBWrEm

Come to our panel session on June 28, 2015 at ALA!

Join the list-serv: ada@lists.ala.org

Email either Tabby (tfarney@uccs.edu) or Cody

(cbehles@memphis.edu) if you are interested in a

leadership role for this Interest Group.