Digital Analytics in a Nutshell
Tabatha FarneyDirector of Web Services & Emerging TechnologiesUniversity of Colorado Colorado Springstfarney@uccs.edu | @sharebrarian Digital Analytics in a NutshellWhat is Digital Analytics?
Digital Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing digital usage. Digital Analytics Association How does this differ to Web Analytics?
Web AnalyticsDigital AnalyticsSo what does that mean?
Data from digital media
WebsitesEmailsSocial mediaStreaming mediaHosted content
Mobile appsSite searchesScripted objectsBlogsand the list goes on
Digital Analytics & Libraries
The Library Web Presencelibrary websitevendor contentsocial media siteslink resolver library catalogDigital Analytics & Libraries
The Library Web Presencevendor contentlink resolver library cataloglibrary websitesocial media sitesThe Tools
There isnt ONE tool to rule them allThe Tools
CounterAnd the list goes onDigital Analytics & Libraries
vendor contentlink resolver library cataloglibrary websitesocial media sites
Digital Analytics in LITA IG
Resource to share ideas and best practices
Innovators and creative space
Proud home to analytics enthusiasts and newbies
Agile enough to transform and adaptGet Involved!
Consider being one of our panelists at the 2015 ALA Conference! Submit your ideas at: http://bit.ly/1FBWrEm
Come to our panel session on June 28, 2015 at ALA!
Join the list-serv: email@example.com
Email either Tabby (firstname.lastname@example.org) or Cody (email@example.com) if you are interested in a leadership role for this Interest Group.