Digital analytics in a nutshell

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    15-Jul-2015

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Digital Analytics in a Nutshell

Tabatha FarneyDirector of Web Services & Emerging TechnologiesUniversity of Colorado Colorado Springstfarney@uccs.edu | @sharebrarian Digital Analytics in a NutshellWhat is Digital Analytics?

Digital Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing digital usage. Digital Analytics Association How does this differ to Web Analytics?

Web AnalyticsDigital AnalyticsSo what does that mean?

Data from digital media

WebsitesEmailsSocial mediaStreaming mediaHosted content

Mobile appsSite searchesScripted objectsBlogsand the list goes on

Digital Analytics & Libraries

The Library Web Presencelibrary websitevendor contentsocial media siteslink resolver library catalogDigital Analytics & Libraries

The Library Web Presencevendor contentlink resolver library cataloglibrary websitesocial media sitesThe Tools

There isnt ONE tool to rule them allThe Tools

CounterAnd the list goes onDigital Analytics & Libraries

vendor contentlink resolver library cataloglibrary websitesocial media sites

Link

Digital Analytics in LITA IG

Resource to share ideas and best practices

Innovators and creative space

Proud home to analytics enthusiasts and newbies

Agile enough to transform and adaptGet Involved!

Consider being one of our panelists at the 2015 ALA Conference! Submit your ideas at: http://bit.ly/1FBWrEm

Come to our panel session on June 28, 2015 at ALA!

Join the list-serv: ada@lists.ala.org

Email either Tabby (tfarney@uccs.edu) or Cody (cbehles@memphis.edu) if you are interested in a leadership role for this Interest Group.