BAKERY

Mail Chimp or Constant Contact?By: Hannah Slocum

MailChimp ConstantContact?

MailChimp ConstantContact

-Subscribers can join groups at sign up, or client can add hidden groups based on internal data

-Create custom campaigns by list

-Send targeted event invitations based on location -Use tags to group customers based on common traits

-Email only most engaged customers about special offers and events

-Create custom fields to maintain detailed contact records

-Segment by date added or whether they have made a purchase or not

-Add group of contacts to a list

-Offers pre-built segments based on most common segmenting conditions

-Create and save an auto-updating segment based on specific criteria

MailChimp ConstantContact

-View individual campaign reports to monitor audience growth, campaign engagement, and e-commerce performance

-Engagement reports that show sends, opens, andclicks (who is engaging over time and who isn’t

-Interactive Graphs that show individual subscribersto see how many emails were opened, what % clicked (w/ click heat map), list growth, and subscriber location

-Compare Campaigns (up to 5)

-Find which emails bounced or users unsubscribed to delete from mailing list

-Click-tracking heat map

-Compare to other MailChimp users in your industry, so you can see effectiveness relative to competitors

-Track Mobile open rate vs desktop opens

-Subscriber activity reports w/ a list of subscribers that didn’t open so you can modify campaigns

-Revenue Reports find out which customers make a purchase and what they buy; analyze ROI and goals

-VIP and printable reports for those w/o access

MailChimp ConstantContact

$875.00 per month $895.00 per month

-offers upgraded packages for anadditional cost

-offers upgraded packages for an additional cost

MailChimp ConstantContact

-Site is easy to navigate -Site is difficult to navigate

-Step by Step instructions -Vague instructions

-Tutorial Videos -Tutorial Videos

-User-Friendly -Not user-friendly

MailChimp ConstantContact

-Phone Service (Hours not provided) -Phone Service 7am-11pm M-TR; 7am-9pm F

-Live Chat Support -Online Chat with Customer Service Rep

-Email Service -Online Community

-Blog -Knowledgebase for FAQ’s

-Available on Twitter -Email Contact

-Self-Service Search -Available on Twitter

-Video Tutorials and webinars

MailChimp ConstantContact

-Connect w/ hundreds of e-commerce integrations -Customizable Templates

-Flexible designs w/ easy to use templates -Mobile App to send emails and monitor success

-Powerful Automation -List Builder App

-Mobile Apps that let you check reports, add notes to a contact, or send a campaign from anywhere

-Integrates with hundreds of Apps (Salesforce, Outlook, Inuit, etc.)

-Integrations with popular Apps like Facebook, Twitter, SurveyMonkey, etc.

-Personalized Messages

-Personalized Messages -Autoresponder

Segmentation Reporting Price Ease of Use CustomerService

Other

Mail Chimp

Constant Contact

And the winner is…