Create a Richer Experience & Drive Conversions with Welcome Emails

Create a Richer Experience & Drive Conversions with Crown's ExactTarget-Hybris Connector

Presented by Crown Partners

•  Out of the box, hybris includes a default welcome email template that can’t be modified or updated by marketers without learning hybris.

•  With Crown’s ExactTarget-hybris

Connector, ExactTarget users can create custom welcome email templates in ExactTarget and personalize them based on subscriber attributes.

What Is The Connector?

•  Highly read and acted upon

•  Drive customer engagement

•  Fuel ongoing loyalty

Why Worry About Welcome?

•  Customization

•  Personalization

•  Integration

•  Analytics

How The Connector Helps

•  Simplicity

•  Installs your needed assets

•  8 Easy steps

The Connector Itself

•  Set the tone for your program and what subscribers can expect by signing up for it.

Best Practices For Welcome

•  Ask new subscribers to update or complete message preferences in the welcome email

•  Ask for preferences and gather

additional insights, then leverage and market to your data

Best Practices For Welcome

•  Include a first purchase incentive discount to new email subscribers

•  Make sure that offer is EASY to

redeem

Best Practices For Welcome

•  A/B Test

•  Timing

•  Offer versus no offer

Best Practices For Welcome

- John Ruskin

“What we think or what we know or what we believe is, in the end, of little consequence, The only consequence is what we do”