Amplify Your Sound Online SXSW 2013 PanelPicker Submission

AMPLIFY YOUR SOUND ONLINE

WHY THIS PANEL?

Emerging web technologies are changing the relationship between bands, fans, and labels.

“Having hit songs doesn’t make a pop star anymore: it’s about YouTube views, Twitter followers, and Facebook friends.”

- Matt Diehl, Billboard

“Social media is ‘beautiful’ because it gives musicians…direct access to fans.”

- Oscar Raymundo, Rolling Stone

WHY THIS PANEL?

There’s never been a better time to be a working musician–artists of all types now have access to powerful tools that will help them sell out shows and influence music sales.

WHY THIS PANEL?

Attendees should expect to hear thoughtful discussion and insight from industry leaders in music and technology about how technology can help musicians raise awareness and sales.

Official.fm: promotion SoundCloud: distribution

Squarespace: web presence TuneCore: sales

State of the industry

A unified web presence

Strategic audience engagement

Raising awareness and sales

Q&A

FORMAT

MEET THE PANEL

Moderator Kirby Desmarais Everything Indie

Panelist Anthony Casalena

Squarespace

Panelist Chris Mooney

TuneCore

Panelist Henrik Lenberg

SoundCloud

Panelist Jason Herskowitz

Official.fm