SXSW PanelPicker: Music Industry 10101
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Music Industry 10101: Data as Creative Medium
Presented by Chaucer Barnes Executive Director, Context Strategy at
Over the past 15 years,the ad tech industry has developedrobust and profitable technologies for the application of data.
This has led toa speculative boomfor companies like Spotify
which are rarely profitable,but generate value
from the data they collect.
Meanwhile, the artistswho draw millions of listeners to these servicesnever see the data they create.
Music labels act as intermediaries between artists and digital streaming services
and their collusion with these services is under
A reckoning is coming to the music industrya massive labor dispute
pitting artists against labels, labels against
streaming services, and on and on, ad infinitum.
It wont be long before artists begin to demand access to their data.
But what happens when we give artists access to the data they generate, individually and collectively?
What happens when artists are given the information and the tools to interpret that data, and make it actionable?
How does data become art in the right hands?
Music Industry 10101 is a primer for the digital rock star, and a preview of the future of the music business.
Want to know more? Vote for our session, and well see you in Austin.