10 Ways to Elevate Pardot

10 Ways to               Pardot   

Chris Heiden@chris_heiden

TJ Gephart @tjgephart

       Elevate       Elevate        Elevate

             Score:  356                         Score: 57           Grade:  D                            Grade: A-

Why should I use both Scoring AND Grading?• Quickly identify qualified leads• Automate lead routing for qualified lead • Validate the marketing team's efforts • Creates accountability between marketing and sales

1) Lead Qualification

2) Dynamic Lists

• Automatically manages list association• Great for Drip Programs

3) Progressive Profiling

4) Dependent Fields

• Ask questions based upon other responses• Keeps form clean and relevant

5) Page Actions

• Automate actions based on specific page view• Use sparingly (important pages only)

o Pricingo Demo/Trial Request

6) Search Marketing

     Keywords       Competitors

7) Dynamic Content

• Relative information based on what you know• Makes page personal

            Before:         (Default)                After:        (Dynamic)

8) Social Posting

• Consolidates social messaging under one roofo Facebook, LinkedIn, Twitter

• Built-in reporting• Automatic tracking for sales insight

9) CRM Integration

** Have latest version installed

A) Prospect Fields (Score, Grade, URL, etc) B) Prospect Activities 

9) CRM Integration

 C) CRM lists    D) Social Data

10) Connectors

          Events & Webinars                          Others

Questions???

Contact Information

Chris Heiden Channel Manager

chris.heiden@pardot.com  

@chris_heiden

TJ GephartImplementation Manager

 tj.gephart@pardot.com

@tjgephart

#Pardot2012 Tweet nice things!