Marketing Your Community's Events Using Social Media

Marketing Your Community’s Events Using Social Media

Land of Lincoln Webinar #1March 11, 2014

Get these slides here::http://sarahtpage.com/LandOfLincoln-Events/

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Why social media and events?

PLAN PROMOTE ENGAGE EXTEND

Source: OgilvyOne

Plan

Develop a timeline for promotions and announcements

Choose a social tool for event planning and registrations

Compile photos and videos needed for promotionCreate an event page on FacebookAssign social media roles to your team– Content creators– Content monitors

Schedule posts and tweets

Source: OgilvyOne and Marketo

Social Tool

Social Tool

Facebook Event

Scheduling

Scheduling

PromoteCreate website or web presence

Social integrationDistribute printed material– Social integration

Advertise on FacebookSend out teasers based on timeline– Announcements (e.g., bands, speakers, vendors,

activities, etc.)– Photos and videos from previous events

Create a hashtag and publicize itEngage with local influencers

Web/Social Integration

Print/Social Integration

• Why advertise on Facebook?Huge audienceHighly targetedSocial

recommendationsCost effectiveEASY!

Teasers

Teasers

Teasers

Engage

Create and monitor conversations with fans, attendees, and influencers

Post in real timeEncourage attendees to create and share their

own contentShowcase user-generated content at the event

Conversations

Conversations

Post in Real Time

Post in Real Time

Encourage Sharing

Photo: felinebird on Flickr

Encourage Sharing

Encourage Sharing

Encourage Sharing

Encourage Sharing

Showcase User-Generated Content

Showcase User-Generated Content

Watch This

Extend

Keep the conversation goingPeek behind the curtainEncourage social feedbackOffers, specials, discounts

Extend

Prolong Conversation

Prolong Conversation

Prolong Conversation

Prolong Conversation

Prolong Conversation

Social Feedback

Social Feedback

Behind the Curtain

Behind the Curtain

Offers

Can I Help?

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Sarah Page, PrincipalSarah T. Page Consulting, LLC

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Thank You!Questions?