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Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.
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@juntajoe
Joe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing World
Co-Author, Get Content Get Customers and Managing Content Marketing
@juntajoe
MY STORY
@juntajoe
TODAY’S AGENDA• Move Fast • Touch on Content Marketing• Our Event Model and Content• Content Activities that Work for Us and Can
Work for You• Q&A
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Search Engine Optimization
LeadGeneration
Social Media
Content MarketingContent MarketingContent MarketingContent Marketing
@juntajoe
Photo courtesy WebMarketingPros.com
@juntajoe
http://contentmarketinginstitute.com/research
@juntajoe
Our Marketing is Fueled by Our Attendees, Speakers and Subscribers
Our Marketing is Fueled by Our Attendees, Speakers and Subscribers
WHY IS THIS IMPORTANT FOR EVENTS?WHY IS THIS IMPORTANT FOR EVENTS?WHY IS THIS IMPORTANT FOR EVENTS?WHY IS THIS IMPORTANT FOR EVENTS?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
A Rising Tide Lifts All Ships
@juntajoe
@juntajoe
Define Your Hit List of Influencers
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@juntajoe
@juntajoe
@juntajoe
• Well over 15,000 mentions of #cmworld throughout the year.
• Actively respond!
• Well over 15,000 mentions of #cmworld throughout the year.
• Actively respond!
@juntajoe
@juntajoe
@juntajoe
@juntajoe
50,000 followers/fans50,000 followers/fans
@juntajoe
50,000 followers/fans50,000 followers/fans
@juntajoe
50,000 followers/fans50,000 followers/fans
@juntajoe
50,000 followers/fans50,000 followers/fans
@juntajoe
50,000 followers/fans50,000 followers/fans
@juntajoe
50,000 followers/fans50,000 followers/fans
@juntajoe
50,000 followers/fans50,000 followers/fans
@juntajoe
@juntajoe
• Last five years – over 300 different guest posts, interviews or webinars
• Last five years – over 300 different guest posts, interviews or webinars
@juntajoe
@juntajoe
@juntajoe
@juntajoe
NOTE: Easier to sell content inother forms by repackaging instead
of direct content sales.
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Get Uncomfortable:
If you don’t feel like you are going to run off the road, you are not driving fast enough.
Get Uncomfortable:
If you don’t feel like you are going to run off the road, you are not driving fast enough.
http://taylordowns.com
