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Webinar given on March 11, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
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Marketing Your Community’s Events Using Social Media
Land of Lincoln Webinar #1March 11, 2014
Get these slides here::http://sarahtpage.com/LandOfLincoln-Events/
Step 1:Open Instagram /
Take a photo
Step 2:Add
#LOLWebinar tag
Step 3: Upload to Instagram
Step 4: Stay tuned
Why social media and events?
PLAN PROMOTE ENGAGE EXTEND
Source: OgilvyOne
Plan
Develop a timeline for promotions and announcements
Choose a social tool for event planning and registrations
Compile photos and videos needed for promotionCreate an event page on FacebookAssign social media roles to your team– Content creators– Content monitors
Schedule posts and tweets
Source: OgilvyOne and Marketo
Social Tool
Social Tool
Facebook Event
Scheduling
Scheduling
PromoteCreate website or web presence
Social integrationDistribute printed material– Social integration
Advertise on FacebookSend out teasers based on timeline– Announcements (e.g., bands, speakers, vendors,
activities, etc.)– Photos and videos from previous events
Create a hashtag and publicize itEngage with local influencers
Web/Social Integration
Print/Social Integration
• Why advertise on Facebook?Huge audienceHighly targetedSocial
recommendationsCost effectiveEASY!
Teasers
Teasers
Teasers
Engage
Create and monitor conversations with fans, attendees, and influencers
Post in real timeEncourage attendees to create and share their
own contentShowcase user-generated content at the event
Conversations
Conversations
Post in Real Time
Post in Real Time
Encourage Sharing
Photo: felinebird on Flickr
Encourage Sharing
Encourage Sharing
Encourage Sharing
Showcase User-Generated Content
Showcase User-Generated Content
Extend
Keep the conversation goingPeek behind the curtainEncourage social feedbackOffers, specials, discounts
Extend
Prolong Conversation
Prolong Conversation
Prolong Conversation
Prolong Conversation
Prolong Conversation
Social Feedback
Social Feedback
Behind the Curtain
Behind the Curtain
Offers
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
Thank You!Questions?
