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PROFESSIONE STARTUPPER: COME FARE DEL DIGITALE LA TUA IMPRESAAndrea Vaccarella
20/10/16
FLUXEDO
A story
AGENDA
3 Dilemmas
Cats, dogs, fishes & other pics
Something about AppsSomething about Start-UpsSomething about both
TakewaysQ&A
THE STORY OF
#Simplify Your Life
FLUXEDO PRODUCTS
THE IDEAIT ALWAYS STARTS LIKE THIS 1.
THE PRODUCT1. CREATE A PROJECT/LIST OF TASKS 2.
2. ASSIGN PEOPLE TO TASKS/PROJECTS
3. START THE PROJECT. WATCH THE FLOW.
4. GET NOTIFIED! WHAT’S YOUR TASK?
6. WATCH THE DETAILS ANYTIME.
5. THERE’S A SHARED CHAT!
KISS – KEEP IT SUPER SIMPLE.
WHAT’S BEHIND?
IDEA DEVELOPMENT REVENUE
http://gust.com/
STAGES
1° DILEMMA
“Which platform/devices am I developing for?”
THE CHOICE OF THE TECHNOLOGICAL SOLUTION
1° DILEMMA: WHICH ONE FIRST?
Store
HCI GuidelinesMarketing GuidelinesProvisioning
Account
USER HABITS & PREF.
Development Language
APP STORE
Devices (Aspect Ratio)
WHAT IS “PHONEGAP”?WHAT IS “REACT”?
WHAT IS “CORDOVA”?
DESIGN
DEVELOPMENT
.. ?
RELEASE THE KRAKEN
RELEASE THE KRAKENTHE APP
STAGEDROLLOUT
FULLROLLOUTALPHA BETA
RELEASING THE APPCertificates, Provisionings, Keychains..
IDEA
2° DILEMMA
“To be free or not to be free?”
THE CHOICE OF THE BUSINESS MODEL
Advertising
BUSINESS MODELS
Bothering users with ads
FreemiumCertain features only for $
Paid AppsPay to download
In-App purchasesSelling physical/digital goods
SubscriptionsNot for every vertical
SponsorshipIncentivized Advertising
Business Model Canvas
Business Model Canvas
3° DILEMMA
“When do I start marketing? How? How much (t, $)?
COMMUNICATIONTIMING
The Ferrari in Garage.
You assembled a great time, created a beautiful product, released it, and…Nothing happens.
Tactics & bestpractices to dealwith the problemof user growth
GROWTH HACKING
LET’S SOLVE SOMEDILEMMAS
TECHNOLOGICAL
TIMING
FINANCIAL
WHAAAAAT?
Feel the pain, know the problem, know the currentsolutions and their limitations. Focus on 1 thing. Do you really need this feature?
WHAT PROBLEM ARE YOU SOLVING?
Know your user. Who is your main target? Are there any secondary targets? What at are the characteristics? Test with real users.
WHO ARE YOU SOLVINGIT FOR?
Feel the pain, know the problem, know the currentsolutions and their limitations. Focus on 1 thing. Do you really need this feature?
WHAT PROBLEM ARE YOU SOLVING?
Know your user. Who is your main target? Are there any secondary targets? What at are the characteristics? Test with real users.
WHO ARE YOU SOLVINGIT FOR?
EVERYDAY PROBLEMSFOUNDERS DILEMMASHOW CAN I GET RID OF SOMETHINGAM I TARGETING THE RIGHT PEOPLE?AM I DEVELOPING THE RIGHT SOLUTION?ARE WE ON TIME/TRACK?HOW CAN I TEST IT?HOW MUCH TIME DOES IT TAKE?DO I HAVE THE SKILL?IS IT THE MOST IMPORTANT THING NOW?AM I LISTENING TO THE REAL USERS?WHAT ARE MY COMPETITORS DOING?DID I TEST ENOUGH BEFORE THE RELEASE?IS TIME TO PIVOT? AM I PIVOTING RIGHT?WHAT’S MY FINANCIAL SITUATION NOW? AND IN 6 MONTHS?
“DREAM IT BIG, BUILD IT SMALL”
HOW?
Validated Learning (Lean Startup)
HOW DO STARTUPs GROW?
IDEA DEVELOPMENT REVENUE
http://gust.com/
STAGES
START BUILD GROW
COMPANY
PRODUCT
3F
Business Angels
Venture Capitalist
Private Equity Fund
Grants
3F
Business Angels
Venture Capitalist
Private Equity Fund
GrantsWHAT IS “AN EXIT”?
BASEBALL, ELEVATORS& BRAS
BUSINESS PLAN
ENTREPRENEUR’s TOOLS
Who you are, who you wanna be, how and why
(ELEVATOR’S) PITCH60’ to bring it home
Business PlanBUSINESS PLANEXECUTIVE SUMMARYMISSION, VISION, STATEMENTSCOMPANY BACKGROUNDTEAM, COMPETENCES & SKILLSMARKET & COMPETITORS ANALYSISPRODUCT DESCRIPTIONMARKETING PLANSWOT ANALYSISFINANCIAL PLANTIMELINE (DELIVERIES, MILESTONES)OPERAION PLANHUMAN RESOURCE PLAN
Team
Need / Problem
State of the Art
Idea, Product, how should it solves the problem
Roadmap & How fundings will be invested
Market
Business Plan
THE MOST IMPORTANT THING
Money
The idea
Market choice
Luck
What’s the most important thing?
The timing
Money
The idea
Market choice
Luck
What’s the most important thing?
The timing
TEAM
Davide Marco Max Andrea Pier Stefano
+5
TAKEAWAYS
1% of something is more than 100% of nothing.
Execution, Execution, Execution.
Fail fast, recover faster
Design, Test, Measure. Repeat.
Product = Value Creation.
Have a plan. But more importantly, build a team.
Build the Team, not the product.TAKEAWAYS
The Lean Startup
Resources
Eric Ries
Business Model CanvasAlexander Osterwalder
The Startup Company BibleMichael Stathis
Q&A
GRAZIE
Slide disponibili su Slideshare /andre0341
Fluxedo: the story.Most important thingMulti-levelThe 2 questions (WHAT-WHO)Lean Cycle (Build, Measure, Learn)Dilemma (Free or Paid)Which Store? Apple – Android – Windows (PhoneGap)
How an App can Make money? (Freemium..)App road to the Success (Alpha, Beta, Staged, Full Rollout)My 2 cents
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