Getting Started with Twitter

@sgoodman88 sgoodman@vapartners.ca http://ca.linkedin.com/in/stephgoodman

Presentation for

Getting Started with Twitter

Stephanie GoodmanJune 27th

@sgoodman88 sgoodman@vapartners.ca http://ca.linkedin.com/in/stephgoodman

Agenda• VA Partners benefits with Social Media• Terms to know and how to use them• Setting up your account• Getting started with Twitter• Social Media Tips• Keeping on top of Twitter• Creating a Twitter Strategy• Twitter Research• Anything Else?

@sgoodman88 sgoodman@vapartners.ca http://ca.linkedin.com/in/stephgoodman

VA Partners Benefits with Social Media

• Found a $380,000 opportunity through Twitter• Leveraged Linkedin to close 3 accounts worth

$70,000• Booked meetings with key contacts through

twitter• Regularly find 4 leads a week through twitter for

a Cleantech account• Sales Prospecting on Twitter and Linkedin for

Work Place Strategy company

@sgoodman88 sgoodman@vapartners.ca http://ca.linkedin.com/in/stephgoodman

Terms to know and how to use them: • Twitter handle • Hashtags

• What? Why?• #FF• #AICSM

• Replies • Direct Messages

@sgoodman88 sgoodman@vapartners.ca http://ca.linkedin.com/in/stephgoodman

Setting up your account

• Registering your Twitter Handle • Updating your profile

• Biography• Location• Picture • Design

@sgoodman88 sgoodman@vapartners.ca http://ca.linkedin.com/in/stephgoodman

Getting Started with Social Media

• Find thought Leaders• @erinbury• @aprildunford • @markevans • @ronkarr

• Books• Twitterville• Inbound Marketing

@sgoodman88 sgoodman@vapartners.ca http://ca.linkedin.com/in/stephgoodman

Social Media Tips

• On-line communication does not replace face to face interaction

• Understand your audience• Don’t be “that” person• Share information from others = Good Karma• Avoid automated social media• Understand the differences between platforms• Listen a lot at the beginning• Spend time everyday

@sgoodman88 sgoodman@vapartners.ca http://ca.linkedin.com/in/stephgoodman

Keeping on top of the Twitter stream

Web• www.twitter.com

Mobile • Twitter for Blackberry • UberSocial

Desktop• Tweetdeck• Hootsuite

@sgoodman88 sgoodman@vapartners.ca http://ca.linkedin.com/in/stephgoodman

Create a plan and interact on Twitter• Think about your target audience

and be consistent• Tweet from events• Help others when possible• Create a plan and stay with it• DM is private

@sgoodman88 sgoodman@vapartners.ca http://ca.linkedin.com/in/stephgoodman

Twitter Research• Use tools to organize• Create groups and lists

• Customers• Prospects• Thought leaders

• Open searches• Key words• Company • Users• Locations

@sgoodman88 sgoodman@vapartners.ca http://ca.linkedin.com/in/stephgoodman

Contact and Connect

Stephanie Goodman

Venture Accelerator Partners Inc.

tel. 647-963-2386

email: sgoodman@vapartners.ca  

Linkedin: http://ca.linkedin.com/in/stephgoodman

Twitter: http://twitter.com/sgoodman88

www.vapartners.ca